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cover of episode WeWork, Adam Neumann, and the end of an empire

WeWork, Adam Neumann, and the end of an empire

2023/11/8
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Most Innovative Companies

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J
Joanna Robinson
J
Josh Christensen
M
Mike Hoffman
R
Reeves Weideman
Y
Yasmin Gagne
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Reeves Weideman:WeWork 的兴衰是 2010 年代典型创业故事的缩影。Adam Neumann 将公司打造成了一个价值 470 亿美元的全球巨头,但他不按常理出牌的行为最终导致了公司的失败。WeWork 的成功得益于人们对新型办公空间的需求和金融市场的投资热情,但其扩张模式不可持续,最终资金链断裂。Adam Neumann 虽然获得了巨额补偿,但他未能实现成为亿万富翁的野心,这次经历对他来说是一次教训。WeWork 的衰落也对商业地产市场产生了重大影响,迫使房东们改变策略。 Mike Hoffman:WeWork 的失败是多方面因素造成的,包括 Adam Neumann 的行为、经济环境的变化以及投资者的态度转变。WeWork 在 Adam Neumann 离职后进行了大规模裁员和业务整合,公司规模大幅缩小,最终走向破产。 Yasmin Gagne:共享办公空间为员工提供了社交和合作的机会,尤其对在家办公的人来说很有价值。WeWork 的商业模式具有可复制性,但其全球扩张战略存在局限性。WeWork 的衰落发生在疫情之前,疫情可能进一步加剧了其危机。Adam Neumann 和 SoftBank 导致了 WeWork 的衰落,即使没有疫情,WeWork 也可能难以生存。

Deep Dive

Chapters
The chapter delves into the rise and fall of WeWork, focusing on the role of its co-founder and former CEO, Adam Neumann. It explores his leadership style, the company's rapid expansion, and the factors that contributed to its eventual bankruptcy.

Shownotes Transcript

WeWork’s tumultuous ride has come to an end. We chatted with journalist Reeves Wiedeman, author of Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork,) about one of the wildest and most dramatic startup stories in corporate America’s history.

“The brand is bruised.” What’s going on at Marvel Studios? ‘Fast Company’ senior staff editor Jeff Beer breaks down the Marvel Cinematic Universe with culture writers Joanna Robinson and David Gonzales. They chat about MCU’s strengths and weakness, and how the company once excelled at storytelling and teaching its audience how to be loyal to the brand. But now, Marvel is watching its goodwill chip away, Robinson said. So what happens when a brand’s logo doesn’t carry the same strength? “They have these pieces—it would be foolish to count them out—but they know they don’t have any free passes left,” she said.

For more behind-the-scenes look at the MCU, check out:* MCU: The Reign of Marvel Studios*)

And you can find Yaz at @yazzyg on Instagram and Josh @joshuagchris on TikTok!