We're sunsetting PodQuest on 2025-07-28. Thank you for your support!
Export Podcast Subscriptions
cover of episode Who is MSCHF and why are 10,000 people playing their game on Venmo?

Who is MSCHF and why are 10,000 people playing their game on Venmo?

2024/7/3
logo of podcast Most Innovative Companies

Most Innovative Companies
AI Deep Dive AI Chapters Transcript
People
J
Josh Christensen
M
Mark Wilson
Y
Yasmin Gagne
Topics
Yasmin Gagne和Josh Christensen介绍了MSCHF及其在Venmo平台上推出的新游戏。该游戏要求玩家支付10美元参与，每小时进行投票淘汰玩家，最终由获得100%选票的玩家赢得超过10万美元的奖金。他们还讨论了MSCHF的商业模式以及其作品的病毒式传播特性。Mark Wilson详细解释了MSCHF的运作模式，它是一个由30人组成的艺术集体，创作并销售各种产品，并经常调侃大品牌。他分析了MSCHF如何将艺术创作与资本主义结合，以及他们如何利用社交媒体进行病毒式营销。他以MSCHF的代表作大红靴和耶稣鞋为例，说明MSCHF如何通过具有创意和争议性的产品引发公众关注。他还解释了MSCHF的“Cease and Desist Grand Prix”活动，以及他们如何巧妙地利用法律手段来达到营销目的。最后，他分析了“Mischief Plays Venmo”游戏的规则和运作机制，以及该游戏背后的社会文化背景。 Mark Wilson深入探讨了MSCHF的艺术理念和商业模式，指出他们并非单纯追求病毒式传播，而是希望通过最大程度的参与式艺术创作来表达其艺术理念。他分析了MSCHF如何将艺术创作与商业运作结合，以及他们如何利用风险投资来支持其高成本的艺术项目。他还介绍了MSCHF的创立历史以及三位创始人的背景，并对MSCHF的作品进行了评价，肯定了其创意性和制作精良的特点。 Josh Christensen和Yasmin Gagne讨论了他们各自最近的Venmo交易记录，并引出了对MSCHF在Venmo上推出游戏的讨论。他们对该游戏的规则和奖金池表示了兴趣，并表达了参与游戏的意愿。

Deep Dive

Chapters
Mischief is a Brooklyn-based art collective known for creating viral projects and products. Their latest project, Mischief Plays Venmo, is a game built on top of Venmo where players buy in for $10 and participate in hourly votes to eliminate each other, with a winner chosen by 100% of the votes.

Shownotes Transcript

Brooklyn-based art collective MSCHF has a long history of expertly harnessing pop culture humor to poke fun at big corporations. Their latest project is a game built on top of Venmo, where players buy in for $10 and participate in hourly votes to eliminate each other, and a daily vote to pick a winner. The first player chosen to win by 100% of the votes will win a prize pot of over $119,000. Fast Company Global Design Editor Mark Wilson breaks down MSCHF's history and how they combine artistic commentary with capitalism. And Pinterest Chief Product Officer Sabrina Ellis discusses AI's possible uses on a platform with such a vast library of images. How can Pinterest continue to be a source of inspiration for users, an avenue for shopping, and expand the diversity of its content? And what insights can AI provide into the things that catch our eye?