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cover of episode Will Threads disrupt the digital public square?

Will Threads disrupt the digital public square?

2023/7/12
logo of podcast Most Innovative Companies

Most Innovative Companies
AI Deep Dive AI Chapters Transcript
People
J
Josh Christensen
K
Kory Marchisotto
M
Max Ufberg
Y
Yasmin Gagne
Topics
Max Ufberg：Threads是Meta推出的一个类似于Twitter的社交媒体应用，但它缺乏一些关键功能，例如私信和独立的账户删除功能。此外，Meta似乎有意避免在Threads上出现政治和硬新闻内容，这与Twitter的定位有所不同。Meta在数据访问方面也存在一些问题，这可能会对学术界和研究界造成影响。 Max Ufberg还指出，Twitter和Meta两家公司都有不诚实的历史，因此很难判断它们之间的法律纠纷谁是谁非。他认为，Threads的出现可能导致社交媒体环境更加分散，这既有好处也有坏处。他个人对Threads兴趣不大，因为他已经使用多个类似的平台。 Yasmin Gagne和Josh Christensen：两人就Threads的优缺点、用户体验以及与Twitter的比较展开了讨论。他们关注了Threads的崛起对Instagram内容创作者的影响，以及它对数字公共领域的影响。他们还讨论了其他社交媒体平台，例如Blue Sky，以及社交媒体环境的未来发展趋势。

Deep Dive

Chapters
The episode discusses the new social media platform Threads, its features, and how it compares to Twitter. It also covers the drama between Threads and Twitter, including a lawsuit and the rivalry between Mark Zuckerberg and Elon Musk.

Shownotes Transcript

We have to talk about the new Twitter on the block: Threads. How does it work? And more importantly, how does it compare to Twitter?

Fast Company Senior Staff Editor Max Ufberg is back to explain what Mark Zuckerberg’s newest platform is, the drama between the two companies, and how Threads' algorithms won't promote hard news or political discourse.

And e.l.f. Beauty CMO Kory Marchisotto talks about the company’s successful media strategy on TikTok . . . and why it decided to make a Chipotle-inspired, guac-themed eye-shadow palette.