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cover of episode Roundtable: Selling Security Starts with Understanding Risk

Roundtable: Selling Security Starts with Understanding Risk

2021/7/27
logo of podcast MSP Business School

MSP Business School

Shownotes Transcript

Security is the hot topic these days, with MSPs desperately trying to add that extra “S” by starting a new arm inside their existing organization or by outsourcing to partners. But how do you sell security to clients, especially those whose IT budgets are already pretty tight? For this roundtable discussion, hosts Brian Doyle, Tim McNeil, and Robb Rogers deep dive into tactics you can use to help your prospects and customers understand the importance of adding security.