Leila Hormozi: From Minimum Wage Employee to $100M Net Worth By 29
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But I really thought about was, when does the end? You know, like at eight us, at ten us, at three hundred pounds, at three or fifty pounds. I just really thought about that.

Like what does my life look like in three years and four years and five years, if I could doing this? And that terrified me enough to immediately changed literally everything. So here, we've had alex on a couple .

of times and I don't know you guys are pretty kick as you. You're like one of the few business like power couples celebrate ples that are out there in the public. Did you ever think you would be doing that? Like did you ever think i'll be the kind of like gu influences person who's going to be out there giving advice to give frameworks, are trying to be helpful to people? Is that something something you, sir.

of doing now, the beginning, because I think I just really enjoyed running the company. And then I think once I realized that after a certain point, the impact I want to have, I would, I would be required that I learned that skill and that I would be something that would be transferable to what I did day to day as well.

Then that was when I was like, okay, I think this is important for me to learn, because what I realized is I can be as good as I am at running a business. But if i'm not as good at running IT as I am talking about IT, then IT doesn't really matter. If I can communicate my abilities, then that in itself is a limit for me teaching my team and transfer erring that scale to somebody else, whether be an audience, my team, a friend.

whatever might be. I feel like when I hear you talk, it's like, okay, you've you've really got a super strong sense of how you like to Operate, like you got IT together in a system that works for you and that comes through experiences that comes to chAllenge ir. But let's rewind before you had all that and let you tell your story a little bit because there's going to people who are listened this they don't know you're full story.

I don't know your full story, to be honest. I love this one tweet that I came out of the research. You said you can skip the struggle if you want to story.

So I want to use that. You can keep the strugling if you want the story. So in telling your story, let's start with the struggle.

Can you start where you didn't have IT altogether? You want to this sort of business? Terminator, you you were strugling, you were trying to figure IT out. Okay.

you start there. Yeah, I would say that, you know, ever since I was like a teenager, I I always wanted to get into entrepreneur ship, mostly because I had my father. He was a tenure professor.

You know, he did everything by the book, and he also is miserable. And so I really just felt like that wasn't the way to go. I just didn't know what the way was.

And I got lost along the way so much so that, like a, when I was nineteen, I had been arrested six times. I was drinking, doing drugs. I was two hundred and thirty pounds.

Like my life was going nowhere. I was plumping out of college. And that was one a really, when I turned my life around, just learning how to live my life in accordance with my goals and values, rather than my feelings.

And that was really what taught me a lot of discipline. I ended up losing almost a hundred pounds. I moved across the country by myself, from michigan to california.

And I went to go, go to california because I want to pursue a career in fitness, because then I had finish school for exercise science. Useless, none the less. Hy school for IT.

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You just said a thing that again, a movie would have been like sixty minutes, and you did IT in, like sixty seconds, and I want to zoom in so you were like, two hundred thirty pounds of drinking. I don't know what I want to do with my life.

Basically, things broke and out of shape, right? That's kind of like to start and then you're like, so then I decided him when I start living life in terms of my goals and then I did I lost on her pounds and like, are I hold on, i've been there before. I know that there's something that happens in between those, right? If I was so easy to just live in accord with my goals, proud would have been doing IT earlier have been some wake up call, some sort of moment, some sort of a tough conversation with yourself where you decided to to start making a shift. What was that moment?

There was two moments. The first one which was like, okay, I want to stop being at us is I was at a party or I went to a party. Is my friend's birthday party? And IT was college right? And so then she's like, i'm gna invite these people, which had been our friends in high school.

I was like, embarrassing because I am pretty over wait now so it's like, I hope notice says anything, but nobody said anything because that's really rude, right? And so there's we have this party, everyone is drinking and i'm walking past A A couple of guys I went high school with and and going to bathroom and I hear a guy he's like, what a shame and I was like, I was like White and he was really drunk and I was like, what's a shame and he was like and he's like, you know really thoughts because like, you know you are really pretty but you're just really fat now ah and I remember in that no but here's the thing in that this name yes in that moment I was like that my my internal voice actually was like, he's right and I was like, I hate that that what he said is true and so I was in that moment that I was like, I don't want somebody's be able to say that about me anymore. And avoiding the situation, avoiding your life is not is not cutting in.

So I member at home and I like know like wrote this facebook post and pure regions like you won't see me anymore. I'm going dark and like expect not to hear from me and I really was just like I can't keep over eating. I can't keep not taking care of myself.

I had stop working out, basically support out, started even like shit and drink all the time. And if you do all those things that once, like, you just continue to gain, wait. And that was really the moment that did IT for me because I just the fact that my response was, I agree with him.

IT wasn't like I met at him. I may thing was like I told the truth. And I think that if you don't want people to say bad stuff about you, then change. I'd rather just change the situation than trying to avoid people.

You type up the facebook message, i'm going on dark. Did you have a plan or you just had the fuel at that time?

I just had the fuel. I mean, and the fine thing is, I remember my plan. Was this just a half .

of .

what you're .

eating really wasn't.

And like actually would take what I was eating and I would just eat half. And and that worked for me and I lost about sixty pounds that way. And so other forty then I got into micros and lifting and all that stuff.

And that's really one like that took me on like where i'd probably been since then. The second moment was the six times that I was arrested. So I had been out of college, you know, drinking blacked out. I wake up.

I am in my my bedroom at my parents house, like my childhood bedroom and I was like, oh my god, I don't know what happened and I rolled over as in bed like pounding headache like you and there's A A ticket for my rest on the back side and I was like, suck, kay. So they took me back to my parents of house. I don't remember the thing.

And then I like, I need to go downstairs to exist the house. And so as I remember my grab to take IT and I put on clothes and I walked on the stairs, and I see my dad sitting on the couch with my set, mom and I was like, okay, like, i'm ready. He's he's going to just rip into me and I SAT down.

And I was just expecting him to just a visiting my character. And instead of a Victory, my character, remember, he looked at me and he was like, listen, i'm gonna try and control you or tell you what to do, or tell you that you change your life. I just not tell you i'm just i'm really worried because if you keep doing this, I think you're just can end up killing yourself.

And IT was weird, but in that moment when he said that IT was like, I think when you're Young, you feel invincible, right? Like you drink, you feel nothing. You drink and drive, you feel like nothing will happen.

You do drugs, you feel like nothing will happen. And I was like, in that moment, I recognized that he was right and that i'm no different from all these other people who have gone down this path. I could actually and really hurting myself.

And I think the second to that was I felt so terrible that I made someone who loves me so much and as invested so much and only made my life Better, feel so shitty y by who I was being. And so, you know, I left and I was like, I can't keep doing anything, you know, like, yeah, being fat and working on a lap. Like, I can keep drinking like this.

I can't keep doing drugs like this. This is not the life I want. And I remember like, what I really thought about was, when does IT end? You know, like at eight, at ten us, at three hundred pounds, at three and fifty pounds, you know, what kind of drugs do you stop at? And so I just really thought about that.

I was like, what does is my life look like in three years and four years? In five years, if I keep doing this, and that terrified me enough to immediately change literally everything. And this is the process, again, that I just still haven't figured out how to quite explain.

But it's like the moment, in that moment, the fear of remaining the same was so much greater than any fear I had have change that I changed the next day, like I throw out all my alcohol. I decided I was moving out of the house, and I lived at six people. I said, not doing calm, not doing drugs.

I'm going to work out when to eat, help me get second jobs. So I got a second jobs. I'm going to school.

I've got two jobs because I like I can't and you fill my time with something um you know I joined a gym and I started you know in my spare time of reading, watching youtube videos that were self development whatever I just said, I can't be that person anymore and I was like, I was so fed up with everything and in that moment the pain was so high that I made you fairly easy to change immediately because I understood finally that I was so uncomfortable as is, and like, I could remain uncomfortable in the situation as then, or I could be unfortunate ing. Only one of those productive right, and only one of those turned my life into something that i'm actually proud of. And so those were the two moments that really cause me to change my life.

Have you ever heard of the dickens method? It's basically exactly what you just described. If if you ever go to like a tony Robin's event, like this big kind of events on one of the days he does this in the space of the dickens method, is it's a technique where you sort of vividly imagine you time travel, the future you like.

Okay, let's played forward a years. Let's played forward five years. I am still doing. I'm keep doing. I do more of IT, in fact, because I am increasing whatever the bad habit, whatever the decisions, whatever the whatever the thing i'm doing is if you play IT forward and then how does that affect you? How does that affect the people that you love and short of just to sort of go there and yeah you know like, uh, what I did IT when I went to this event IT was like I was really gone through much at the time. I was I was I know what exercise for, but around me there was literally people like screaming IT was obsessed, very uncomfortable moment ah. But people were really feeling something in that moment where if you play IT forward, if you vividly imagine what the future looks like five years later, ten years later, fifteen years later, and how that affects all the people around you, IT creates this like emotional charge, where IT gives you, again, uh, the pain of not changing increases over the pain of change. And just like you described.

yeah.

which by the way, i've talked about that in this part. I I had I had a similar run rate. I had about three arrests in three or months yeah I I also weight two or dirty parents and I was A A A disgusting person and yeah love, love booze and stances and so had A A similar issue of like after one arrest like what the fuck man, what the fuck?

I didn't live with my parents at the time, but I did. I live with my dog. I had this dog and i'd like, he shit all over himself.

One day arrested, I was in jail for twenty four hours. And I was like, oh my god, i'm letting up down. I was like, it's so funny.

I was like, a very similar. Everything changed at that moment. So you and I.

we are the same. We had no idea.

but we are similar. And what age for you when you move california? What age for you when you met out.

Yeah, I was twenty, almost twenty three.

when I met him.

Describe the first day there there butes first, right? When you get buddies .

first we were buddies, but we were dating. I don't know how to describe this.

There's a term for that. ah.

No, but not not actually. Then i'll put you like this. So like, yeah, that's not what I mean.

We met on bumble and we went on our first date. He asked me to go to throw you. He was like, listen, low commitment.

So for weird, we can leave and I was like, I mean, good because i've been on some bad fuck and date slave man and so we meet up, throw you. He comes up. He is not very friendly and he just remember the first thing.

He was like, not smiling. And I like, what's wrong with this guy? We get in line and he's so much smiling and like cracking a joke to and like this guys, uh, come to find out later. The reason always smiling because I have a full back peace like my whole back is casual drinks which is traumatic and embarrass but because I got that I was eighteen and high and drunk um and so he saw that was like a man and one of these girls and so finally he was .

judging me the entire time for .

that that tattoo cover judge a girl by her back that too painful to .

get on done at this point. And so, you know, we end up staying down for youth. And honestly, you know, once he had a few bites, and I think that got blood triggers.

Ms, if you know out, you know, blood trigger the attach to how much food eating and so I think one c eight, he was like, hi and I was like, oh, okay, you're a nice person, let's go and um we actually just start talking about business. Really picture this right? Like I had moved out there.

I was only focused on my career. I didn't have friends, I didn't have a boyfriend, I had gone on dates, but I did not finally buy life. So I really just me and my work, and I was trying to figure out like, what do I need to do next?

I I was doing online in person training, and then I met him, and he actually had the same story. So he had moved out from boltt more maryland to pursuit fitness, opened up a few games. IT was trying to figure out what you've going to do next.

Is this next step. Didn't really have a lot of friends and obviously didn't have A A girlfriend. And so we didn't really have anything else to talk about.

And so we ended up actually like eating for you. And we went on like a four hour walk and we talk about work the entire time. And I remember weaving the date because, you know, if yus was like three P M, he had a dinner at like seven. And so he actually asked me, he's like where you come to the growth y starting gets stuff for the dinner barcus thing I have and I was like, sure. And we just talk in the whole time still about business.

And once we had done, I got in my car and I was like, I so where to say I ve been on was even like a date we can talk about anything or romantic at all um we just literally talk about work but like only now I want to keep talking that guy and I went back and I told my mommy I was like, i'm just so interested like he's the first person I feel like i've had an intellectual conversation with since I i've moved here know because most of time when I go out on dates of people like they had zero ambition. They had no idea what they want to do their lives and IT was californica that's like a little bit more of the culture. Um they also just didn't really like the fact that I was as ambitious and working as much as I was.

And so to meet somebody who actually saw that as a pro had the same things in common and wanted to talk about them, IT was like the most enjoyable day I been on. And then I think he called me the next games, like, hey, do you wanna work together? And I was like, sure sounds fun.

So I went over this house and I, like, brought on my stuff, my laptop, everything we start working. And that just like slowly kept happening over time and criminal maybe yes. I and then .

one meeting, we the board meeting .

prefer we kiss in the meeting. No no. I mean, I was just like we had shared interest. Um you know I didn't know when I met him that uh he was also persons and I found out, oh, where both are both of our followers from iran we had common um we had both moved out there on our own. We just sent a lot in common that I was just not expecting. And because of that I just felt like for the first time and so long I had somebody who saw reality the same way I did and who didn't want to make me an to something I wasn't.

You know, like i've always every I game to tell you how many times have gone date guys know like you seem rely great and but you're kind of weird and like you're like a little obsessive and I was like, yeah, I know but I don't really want to change about my self or they in like that I worked as much as I did and I like working so like, I don't want to apologize for that. And he was the first, first I met that saw all those things as prose that everyone else has seen as comes. And not only that, but, you know, I think I saw the same in him with lot of things that people complained about.

And so you know, about a month, he's like, I feel like you should not start this online thing or do this in persons. I basic, do I open up my own gym or do I partner with this woman who wanted to mean to be her business partner? Online charity had a successful business.

And so four weeks in, I said, grew IT. Like there's nothing to lose to go do this with him to start this business because i'm twenty three. Like if that doesn't work, all just go back to what I was doing. But I will regret if I don't take this chance to see if I could .

work in the thing that you're talking about this jim launch.

jim watch. Yeah and the first you know year and a half was literally just like he be at a gym, i'd be at a gym, different locations, different states and we'd be filling them up and then we'd call each other and be here's i'm doing here's what you're doing like just like best practices.

And that was like the first year of dating, which was like I we're living out of extended stay or in different states, were trying to launch these gyms you know, i'm twenty three walking to some dudes gym, like fill up your gym. They are like what is going on, right? And so you know, the first year of our relationship was just like the eating shit phase of business, but doing IT together.

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What do you mean by the eating ship phase of business?

You know, is just like when you start anything, when you have no skills, you're trying to accumulate all the skills at once. You don't know what you're doing, you have no clarity. And so you're just like throwing shit at a wall. You're probably like not taking care yourself with us.

You can because you're so focused on just trying to make the thing work because you're kind just like in survival mode because you know at that point, we have like no money as well, right? We've like pretty much burned through all the money. Then his business partner gets access to the bank account where we've been putting all the money from these games steals the money. I mean, I was just like .

thing after thing, you guys like living at your parent home as well.

So we've lived a cute few different places. But then at one point, we moved back to my parents house for two months. At another point, we actually lived with one of the clients of one of the gyms, which actually more .

thought you that I thought I was disappointed before. But now actually somehow this is worse. Yeah so yeah so you guys is H, I want you to ask you so you're jim launch has a story like he else come on the party told the story about like how you know went from like figuring out to the business partner steal in the money and he scales, if you want to listen, that there's an episode him, what's the like?

I've seen this now a couple times where sometimes you just get a business to work and you just crack in out and its scales in a way that sort of break your brain. And you may never, you may never even see that again. So I think you guys did something like your one or your two. IT went from like zero to like something like in the range of fifteen million by year two, something like twenty four million. I don't know if that's run rate or .

realized revenue.

but realized revenue, realized revenue, that's an insane curve. What's the summary of why that worked like that? Because that's not Normal.

Could I go do that same business today? So for example, if you started from scratch today, if somebody if the next alex and villa were out there and they wanted to do gym lunch today, could they go into the same model? Meaning, is that problem still exist? Is the model still great where you're getting up front cash from these gyms, but for doing that, you know of this quick turnaround service? Or is IT saturated now and there's too much competition, maybe the add rates of change, right?

There's always these moments of time where business ses can succeed and then ten years later, you couldn't start that same business. There's a new version of that business that the same people could go start. Could somebody as talented as you guys start your lunch again today and have the same level of success in your opinion? no.

And wise that he has. The mark completely changed. I mean, think about covered that completely changed the nature of fitness. O, M, P has changed fitness. I think that the future of fitness looks completely different than beautie games.

I think that you know I mean, I know what they're doing in the background in the labs, which is like people are to be able to soon take a pill and they're going to be able to control their appetite. Why do you want to go to the gym every day? If you could just be skinny, lots of gross. Give a ship.

So what does the future fitness look like?

Well, I mean, lifting weight is a great long term way to sustain your body weight and to prevent you from getting fat. But short term intervention food is always ideal, right? And that's gonna more than an effect on the short term, like long term muscle mass, short term food.

And so I think that what you're going to see is a lot more people just continuing to lean into what they always have as the humans due the short term things that work, which is eat less, what you can do with bill um and they have to have pills that are gonna come out that are I think a lot of people were um probably to take away from like OEM c and stuff is it's a shot and it's like, okay wall. The moment that they have appeal that can say i'm going to have, I only need to have twenty five percent of my Normal appetite today. Well then think about the cost of the gym, especially for females, like you have to get up, you, you have to put on your outset, maybe maga OK.

You have to drive there, you have to go there. You've to do things that feel hard and then you have to leave. Or I could just take a pill and not be hungry.

Not so I don't have to work out to worry about that. So I think that all those things have changed. Just a lot of companies in the fitness and held space in general. I can say that because we have other companies in the portfolio in that space. And I also talk to a tune that are IT has definitely change the nature of values.

You guys, you know, alex is a kind of interesting. I think he said that like you bought him like a fifty thousand dollar console with like grand cardon or something like that like right before the sale of gym launch where he published that, which was pretty wild. Where was like here, how much cash we have think IT about selling? And then I think there was even like a part two apart after the sale.

And so I was pretty cool to see that that was all public. Uh, what did you guys and what three parts? What did you do with the money once you, uh, sold?

I did you have a plan on what to investor? Or did you just let that sit there? The second thing is, did you have a tent twenty year plan where you wanted to go? Or is that I don't know what going to do? Let's figured out. And then that way into those who first.

yeah yeah, the idea with the money was we can put IT you in stocks in the short term. We had some real state deals. We have one person.

We do real state with that. We put some of the money in and then the rest of IT was for opposition, not calm. So it's like how do we get our first few deals? We're onna use this as like the next step to invest in those deals.

Part two to that is we knew we want to headquarters. And so you know the headquarters was obviously I am almost forty thousands were he is quite expensive. So that was a big investment as well.

So most of the money has gone into the first few deals plus the headquarters, the rest of the money we put in real state deals that you have done really well for us. So and then that would say remainder, you know stocks, we have an oh funding things like that too. But you most of the times we want to be investing in how we going to use the money to grow acquisition calm faster. That's really what we think about with .

the did you have the idea of that before you even sold jim .

launch the day after we sold, we start the company.

That's crazy.

yes. And what was the genesis of that idea? I'm sure many conversations, but like to remember kind of what would you call .

the origin really IT actually started with what is my personal world, that what is our best onal world? That right? That's one piece. The second piece about is what is the ideal day today for alex to sustain so that he knows that he's not gonna to quit because the work he's doing with the people he's doing and he doesn't like same for ella, right? It's like do things you like with people you like that how you sustain performance, in my opinion.

So then what does that look like for each of us? And then what is a business that where there's room in the market that we can capitalize on both of our skills when we build? And so you know, alex is you know he's constantly thinking ideas. He's like, what about this? I'm like, no, no, no.

no of those ideas. Well, I mean.

there was like we could go directly consumer, for example. You know, we thought about, you know, the fact that he's so get a general demand and I can build a victim that's really like well positioned for a directive consumer business, whether IT be in beverages, whether IT be in food or whether be in you know, some kind of like commerce. That was an idea.

Another idea that we had was um essentially like an actual like health business. So like building a platform for, you know, people who wanted to lose weight, get in shape, using some kind of technology, integrating and A I and then everything we know about how to actually help people um lose weight. But then we saw you know olympic coming online like like that um and so those were too like strong front runners, I would say and there were things that I could get passionate about um but then acquisition, not calm, was the one that I just keep going back to because I was like, you know, the reason that I wanted to sell them on.

I just asked myself, do I want to be in the fitness industry for the next ten years? And the answer was no. I was like, and I understand that I would probably get Better returns on my time staying in the finance industry because I know so well a market leader.

We know everything. We've come up in this. I've been doing this since I was. However, whatever age has been over a decade now, so has he. We have a competitive advantage. But I was like, I don't want to be in to the threats of my life.

And the reasons for IT, to be honest with you, are just like the networking in the fitness industry felt less appealing to me than the networking in private equity, for example, and the people that I would be competing with. And I think that who you compete with or who you compare yourself to, right, is like that sets the tone for who you wish to become in many ways. Like if I get in the room with whatever, you can just say, jeff BIOS or elon moser, whatever.

And I have a company that I aspire to have like theirs, like i'm going to compare myself to them versus when I met some of people had some of the biggest fitness businesses. They were not, though I could compare myself to them and guess the'd done Better by many measures. They were not necessary. People aspire to be like. And so I just wanted to be in a different industry to get around different people and to acquire different skills that I didn't think I was going to get staying there.

And so when we look at acquisition com, I was really like, what kind of person do I want to be? And then what kind of business will allow me to become that person? And then what kind of people do I need to have on my team to build that type of business? And so I think a lot of IT actually like circles back me out to talking about this last night to like who do I want to be? And the business is just a vehicle for personal growth in many ways.

And so for both of us, I think that we are Better entrepreneurs and Better people for building acquisition 点 com。 And I think that some people choose businesses that make them worse, not Better. And this one is definitely one that I think helps maximize our skills, but also gets us to be Better people.

You know, alex has shared publicly many times like he was like when we first started out with this, not comi kept saying, like I really want to be more patient and you must be patient for this business to work. And so because he wants the business to work more than anything, right, then he will learn to be more patient by as a, as a byproduct of that. And for me, in order for acquisition outcome to work and not just work, work, but like really fucking work, like win and be number one, I have to learn how to make content and be public facing and be a Better communicator overall.

And so it's not that every day wake up excited to do that. That is that I want to win. And I know that in order to win, I have to learn these skills. And so IT forces me to learn those things in order to achieve my goals.

It's pretty bad as yeah, that makes a lot of sense. Everything you said makes makes sense. That is very line with how I feel. Life, I always say, is a vehicle is a means to to have that type of life. We want to become the person you want.

And then you think then you think, okay, if this is a vehicle who's get in the who do I want of the road trip with me and that's your cofounder ers, your partners, your investor is who are the people I want in this car ride because we might get lost some more along the way. And I really got to think that through. And I think it's very important to have that mindset because I think people think the vehicle is the end itself.

And obviously it's not. You see that because people do one vehicle and they then they need the next, they need the next. And why do you keep? What does jeff BIOS need to go do his rocket company? And why do they need to buy the washing to pose? Why do they need to do these things? Because that the business itself was just, it's like a piece of work out equipment like going in.

You see the bench press, it's there to for me to get the workout, for me to get at the gains. It's there, provide some resistance for me to get what I want out of life. Yeah, I have a question for about acquisition.

I come. So you guys you said you've seen on one thousand businesses I was studying to you before we started recording about business. Is that surprise you because they just kind of kick us and maybe a business that you maybe a category you hadn't heard of or just a business that people would overlook or maybe would under, right? But and you don't have to name the names of these business is, but I love you to describe a kick as business that you've seen something along the way. I could ever want you guys bother .

or yeah I will say this um more businesses, sock, than you would think. So what I learned in starting access yearly ah in starting action, which am out of bad business.

what's the profile bad and good or like it's like what's the threshold?

I think product market that is not it's exist on a scale. It's not yes or no, but like poor like weak product market fit, weak founders, um low margin, low potential.

You say we so much disgust. I love IT.

Yeah, I did that clip. I did that my alarm clock when I wake a good.

I does is like, i'm like let me fuck and help you but like I came you're just fucking weak so um IT frustrates me and like tough love but like this isn't onna work. And so I would say like that has actually been more surprising than the good businesses i've seen is just the amount of businesses that I like, how it's it's shocking. It's still here, you know or it's like, wow, I can't believe this person actually started this thing.

And so there's been a lot more of that, I would say, in terms of businesses that are really cool. And you know I think have inspired me in in different ways. It's people that are actually able to take something traditional and make IT and innovated.

You know, it's like I always find those businesses really interesting. Like, you know, I could be anything like publishing books and turning that into instead of publishing books the way that we happen. Instead, let's learn how to use A I to publish books and make the entire process automated. That's really cool business that i've seen play out.

I think that looking at uh school, which people know that we publicly associated with like that business, I have a lot of admiration for because uh, if you look at IT by all like by all stats and metrics of that business, IT is mind blowing and that they've been able to take this element of community that people only really feel in person and bring IT online to such a degree that now people also are doing offline in on. I get just is been really cool to see the network effect a through that business. And then I would say like more traditional businesses like Bakeries and how like traditional Bakeries that make you know cookies or whatever, have integrated tools like AI and technology to learn. Like, okay, what type of cookie profile is this person going to want to order? And like just ways that people can integrate that kind of stuff like technology into like traditional businesses.

to Baker eries that U A I. Is that what is that a thing to do? Does that does that make IT Better? really?

I think that is all perception. Like I think value for a customer in many ways, IT is perceived right. And so it's like if you feel like this cookies customer to you because of this technology, they have narb les to like make IT right there for you.

And I think cap of people will pay a lot more money for that for sure. I mean, I would, but uh IT clearly because IT works for them. So I think those have been some of the cool businesses.

What about this workup stuff? So you guys I starting ads for these workshops and I think you guys have probably got like I just doing some native math like something like ten million dollars of workshop revive, which is a little more surprising to be exact, like where they doing this is like a lot of time.

The matter supposedly you maybe said this something, eighteen hundred people have gone through an acquisition, that com workshop. And I think on your website is five thousand dollars.

The way I know a couple of people have gone and they said he was great. So you not in a bad way way is what i'm saying. I was surprised you guys, you do know.

Oh no, this actually great. You alignment, right? They like to teach its deal flow at, I like a proprietary level and then it's a woman. Other people should get some value out of this. They come in and they get to focus on their business.

What I want to ask you about is what's the number one recurring problem you see? Because now you've en eighteen hundred founders come in and they are they paid bunch of money to come to the workshop because they got a problem. What's the common problem you see and what's the solve um that that you that you think that would help most of these businesses.

The number one problem that I see is not technical and it's not even a practical problem but more of an emotional problem, which is I think founders lie on one of two spectrum, which is either than incredibly impatient and because of that, they never wait long enough to see if any kind of strategy will work. They just change IT. And so IT IT doesn't even they even give you a shot to see a little play out because they changed you soon. And on the other side, you have founders that are too tolerant and they basically just want to be liked at all costs and they don't make good decisions for their business because of that. So I actually don't think that any of the problems that I see, our technical problems.

is there way to put like a benchmark like for example, are you talking about like you know you for a lot of people, they should be waiting a year to get to get results or you know or they reacted in weeks when they should be reacting in quarters.

Yeah, I think a lot of people think that waiting a quarters, a long time and that's probably the issue. Uh, they think, oh, I waited three months and like try waiting eighteen you know I have things i'm doing an acquisition calm that you might ask about the workshops like art well, if you see what it's gona come out in the next four months, which i've been working on for the last twelve months, you'll see why IT all make sense, right? But a lot of people, I think one don't have the ability to wait that long and you don't even know how to build something that takes that long.

I A quick break. I know that you released in my first million. That means you love numbers.

Well, i've got a new podcast called the money wise. And the premise is simple. We talk to high network people. So people who have somewhere between fifty to five hundred million dollars. And we start with simple premise, which is tell me exactly how much money you have, how much money you make every month, what your important folio looks like, how much money you spend every month, and every other bit of information that involves your network and you you're spending. And the reason we do this is because I want to demystify money.

So we just have the woman and am who has uh and ninety four million dollar portfolio after selling her business and SHE spends three hundred and sixty thousand dollars amount that he talks about where the money is, what SHE spends IT on, and why SHE spends that much if IT makes her happier now. And then we dive deep on different topics, like children buying versus renting, giving money away. We basic are having a conversation that I see a lot of rich people having behind closed doors. We do IT publicly to check IT out is called money in wise. And you could find IT whatever .

you get your podcast. Your husband .

seems a guy who is still typical of a person who doesn't not have patients. You know you said that he he he said I want to be more patient. So I assume that means he didn't have patients.

Uh, has he been able to like go with the flow of like, look, we're a planning eighteen, thirty, six months out and that's we're working on. So you not going to see because I know when I am working as something, why I don't I see results immediately. We're invested all this money and all this time, and we don't have fuck of results.

Why are you are logging in M, V, P to talk to potential customers? Don't tell me what you want to mean. Like that's like how I feel. And I think that's why I just same truly how he IT feels.

Yeah, I think something i've gotten a lot Better at is showing him progress. So because I this is what I realized, which is just patients, is just figuring out what to do. In the meantime, the reason I can be more patient is being and fucking busy doing all the shit to make the thing happen, right? But if you're not the one in there having the meetings, hiring the people, recruiting the stuff, putting the taking place, and IT feels like IT takes a long time.

And so because he sits more on the like demand on side and doesn't have the whole team ruling into him, he doesn't get that reinforcement on a daily basis of seen that progress. And so I look at myself as like my job is to tell him of all those things that are happening, to show him look at all the shit that we're doing and where it's going to end up and how close we are. And that might actually happen faster than we thought.

And so I think that a lot of times, people feel impatient because when they are not seeing progress because maybe they were removed from what's actually occurring. I think that the second thing is I always look at IT. As for him and for anybody, if he's not in the day today Operating making the plan happen, then he's working on something for the future.

You know he's writing books, he's making content, his you know often times and we have really big problems in the business. Maybe we will have two or three at the same time would be like, okay, now I know that these teams don't report to you, but i'm over here solving this problem. How about you solve this problem? And then now we're onna communicate about these things.

And so it's like all those things. He can do special projects as something that like you do in the meantime. And I think from a traditional same point, I think what's really good about him in many ways is that he's impatient with things.

And so because of that, i'll say this, okay. I think it's good to be patient. It's also good to be impatient with things, and just like which one. And so I think what I love about his impatients at times is that he's able to isolate IT to the way that people do things.

Why does IT take this long to do a video? Why does IT take this long to talk to a customer? Why does IT take this long to build the department? And he questions things that other people just accept this fact, because somebody else and some book said that how you do business, and I love that he questions those things and is impatient about how inefficient things in business can be.

I think it's fantastic. All has the best quote on this. He said, impatient with actions, patients with results. So impatient on the inputs, patient with the outputs is the order of unstoppable formula one hundred percent.

It's an advantage because I am patient with results. I can also be two patients, sometimes with the action. And so I have learned from him, I think we do a good job learning from each other. I think that he's learned from my patients with results. I've learned her from his inpatients with inputs or actions, and that benefit the business a lot.

We gotta ask you, we used to say we have seven female listeners, and I think as the pod cases grown, there's now tens out there. And um i'm sure you get a lot of women who you look up to you who ask you for advice. Um so this is now here's the mike. And if there's a female entrepreneur watching this.

what's your message to her? You might think that because your female things are less fair or that people treat you differently or that business is harder and there are things that you're going to have to overcome. And while all those things might be true in certain circumstances and certain times, and that summer irrefutably true, the question to ask yourself is, is this useful?

You know, a lot of people come to me and they say, isn't IT hard to do business because, like, you know, your woman, and are mary to alex like to people take you serious? Ly, I don't know, is that useful if it's not, I cus on. And so I just completely um abolish any of this.

Like female, what's IT like stuff. And i've made one video about IT. I wanted people to understand, yes, there are differences.

There are also advantages. So like, you can need their focus on what sucks and what's worse. Or you can just focus on you, maximize your strength and taking advantage of the advantages.

I know also just choosing to focus on IT that's useful. You know what I mean, like we can all point to reasons as to why people treat differently. We can also just like be Better.

I'll this, which is like a dog between me and out is like so many people have tried to break us up um and the key line is always like lately you know he's suppressing you because he's you know alex, I always just like have this internal dialogue which is like and that is why you will not win because you see people that are powerful as having an ability to suppress you. When I look at people who are powerful as what can I learn from them to be Better than when i'm in a room? People would not say that about about me.

They would not say, oh, you're being suppressed. What do I have to learn to be a person who is more powerful? And I think that a lot of women throw around these terms and do these things. But it's like you can either look at IT as um as a disadvantage in or something to be an advantage to you.

You know I think that i've had to probably accumulate more skills that some men would not have to because i've had to learn me Better at things to be taken seriously in certain ways, right? Or i've had to accumulate emotional skills that I wouldn't have to otherwise. I think those are all prose.

And like if I had more chAllenge, I also get the opportunity to quiet more skills. So I just don't look at IT like a bad thing, and I look at, if anything, like a good thing. And I any thoughts that arise that are not useful, I do not focus on ever.

You're the shit, perfect, denser. Your, your, you're, you're fantastic. You know you guys are what an interesting couple. You know typically like a like my wife and I are are are fairly different in a lot of different ways.

But you guys are both, uh, very similar in your intensity, but also in your way to, like, uh, come up with, like interesting ideas and interesting theory is to why the world is the way is and how you're GTA react to that. A most relationships, I don't think are like that. And so it's so it's so funny. Guys are both like you, highly intense in great ways.

It's so fascinating. My new profile highly yeah will .

links and endorse you on .

that yeah my best compliment to .

you is to you guys is I think what's really adorable about your really ship is that I think you both have a very high desire to self improve. And IT takes me back to, like one of my favor, quotes about relationships is, you know, all take care of me for you, and you take care of you for me. What is, I think most people approach relationship the opposite.

You're supposed take care of me, and I also take care you. And you're never doing enough for me, and I never doing enough you. And I think IT is really great. You guys are at a plus example of two people who say i'm gonna help improve and all the ways that I can and that's what makes me a great partner for you .

yeah and I think honestly, I just wish for everyone that listened to this to take that to their business relationships and to their personal relationships because I .

think that applies to both things.

Can appreciate you guys.

Travel, never looking back.