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Meet The Man Behind Conor McGregor’s +$650M Empire
01:15:46
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2023/8/22
My First Million
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Chapters
Intro
Early UFC days
Signing Michael Bisping and discovering Conor McGregor
How Audie signed Conor?
What’s it like managing fighters?
How they created Proper Twelve
The value of owning a brand vs. doing sponsorships
McGregor vs. Mayweather payout
The appetite for blockbuster boxing matches
What was it like after the Proper Twelve exit?
How he handles McGregor’s criticisms and allegations
Advice to his younger self
Conor's transition from beloved fighter to highly criticized
Closing thoughts on UFC
Shownotes
Transcript
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