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cover of episode The TikTok strategy that’s printing MILLIONS right now… (ft. Rob The Bank)

The TikTok strategy that’s printing MILLIONS right now… (ft. Rob The Bank)

2025/2/24
logo of podcast My First Million

My First Million
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R
Rob Oliver
S
Shaan Puri
成功主持《My First Million》播客，分享创业策略和资源。
Topics
Shaan Puri: 我与 Rob Oliver 讨论了他在 TikTok Shop 上的成功策略，以及如何利用短视频营销创造数百万美元的收入。我们探讨了 TikTok 的独特之处，以及如何利用其有机算法和创作者经济来实现品牌增长和流量变现。 Rob Oliver: 我分享了我如何利用 TikTok Shop 创造超过一亿美元收入的策略，以及我如何在一个快速变化的市场中保持竞争优势。我强调了观察者而非消费者的重要性，以及如何利用创作者联盟模式来生成大量高质量的内容，从而获得巨大的曝光度和转化率。我还分享了一些成功的案例，例如 Roos Research 和 Evil Goods，以及我自己的品牌 Top Shelf，并详细解释了我的营销策略和成功秘诀。我强调了 TikTok 的独特之处，它不像 YouTube 或 Instagram，关注的是观看次数而非粉丝数量。成功的关键在于利用大量创作者生成产品相关的视频内容，而不是依赖少数几个大网红。 我分享了我的经验教训，包括如何处理与创作者的关系，以及如何避免常见的陷阱。我建议品牌所有者要慷慨大方，并与创作者建立良好的合作关系。我还分享了我对未来趋势的看法，例如 Lookmaxing 和 Luxury Pet，以及如何利用这些趋势来创造新的商机。 最后，我分享了我个人的生活理念——Life Maxing，以及如何将这种理念应用到我的工作和生活中。我鼓励大家要勇敢尝试，不要害怕失败，并始终保持对未来的乐观态度。

Deep Dive

Chapters
This chapter explores the massive opportunity presented by TikTok Shop, where brands are generating millions in revenue. It highlights the paradigm shift in marketing, with TikTok replacing traditional methods and showcases the success stories of brands using this new model. The discussion emphasizes the urgency of capitalizing on this "gold rush" opportunity.
  • Brands are making over $100 million using a TikTok strategy.
  • TikTok is replacing Google as a primary search engine for Gen Z.
  • The model focuses on views rather than followers.

Shownotes Transcript

Episode 679: Shaan Puri ( https://x.com/ShaanVP) ) sits down with Robert Oliver ( https://x.com/thegeniusceo) ) to break down his $100M TikTok strategy. 

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Show Notes: 

(0:00) TikTok Gold Rush

(13:00) The Playbook

(23:00) Brands crushing it

(36:00) Trends: Lookmaxing, pet luxuries, niche communities

(51:30) Mistakes to avoid

(1:03:00) Character design

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Links:

• Rob The Bank on YouTube - https://www.youtube.com/@robthebankmotion)

• Rob The Bank on TikTok - https://www.tiktok.com/@thegeniusceo) 

• KaloData - https://www.kalodata.com/) 

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Check Out Shaan's Stuff:

Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd)

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Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/)

• Ideation Bootcamp - https://www.ideationbootcamp.co/)

• Copy That - https://copythat.com)

• Hampton Wealth Survey - https://joinhampton.com/wealth)

• Sam’s List - http://samslist.co/)

My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano