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Richie Jones has experienced both client side and agency life across multiple sectors. Having spent the majority of his career to date being just in front of the curve, he is now in the sweet spot having found his niche. Launching vvast has allowed Richie to blend his agency experience and brand expertise to deliver an innovative, low-capital entry to market for brands but crucially plugging them into a relentless R&D roadmap to accelerate revenue. He is passionate about the concept of creative destruction and feels genuinely privileged to have seen the inception and gradual impact of the internet on society and brands.

Ritchie builds teams with a shared love of brand, a stoke for surfing, mountain biking and music, and drive to deliver epic work. Having embarked on B Corp journey in 2021, Richie has discovered how aligned it is with his purpose for vvast, it is so much more than environmental impact, it's about considering our contribution to the wider community, and understanding the way we do business through an ethical lens.

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190: Building Purpose-Led Brands: Creating Seamless Customer Experiences and Communicating Values with Richie Jones 26:27 Share

Navigating the Customer Experience

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190: Building Purpose-Led Brands: Creating Seamless Customer Experiences and Communicating Values with Richie Jones