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Peter C. Yesawich is Chairman of Hospitable Healthcare Partners, LLC - a marketing consultancy serving hospitality and the healthcare industry clients - and Vice Chairman Emeritus of MMGY Global, one of the country's leading marketing communications companies renowned for its strategic thinking, breakthrough creativity, and innovation in marketing practice.

Yesawich has contributed to the development of marketing programs for some of the industry's most popular brands, destinations and organizations including: Fairmont Hotel & Resorts, Hilton International, Disney Parks & Resorts, Universal Studios, Atlantis, The Broadmoor, Sandals Resorts, Wynn Las Vegas, Marriott Vacation Club International, the Mexico Tourism Board, and the U.S. Olympic Committee, to name a few.

He is co-author of Marketing Leadership in Hospitality and Tourism, and the new book, Hospitable Healthcare: Just What the Patient Ordered!

Questions

• Could you share a little bit about your journey?

• Have you seen any common themes as it relates to customer service delivery on the part of the service provider that you think is universal to both areas?

209: Integrating Hospitality Principles into Healthcare with Peter C. Yesawich 23:06 Share

Navigating the Customer Experience

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209: Integrating Hospitality Principles into Healthcare with Peter C. Yesawich