Benjamin Shestakofsky initially started as an unpaid intern, but the startup valued his input and offered him a paid position. He realized the opportunity to gain deep, insider access to the organization, which would be impossible from the outside. Despite the unconventional move, he withdrew from grad school for a year to fully immerse himself in the startup's operations.
Venture capital creates intense pressure for startups to scale rapidly, leading to constant experimentation and changes in the organization. This pressure often results in combining technology with low-wage human labor to meet investor demands, which can lead to organizational problems and reproduce inequalities within the tech industry.
After raising their second round of funding, All Done pivoted to a new payment model to increase revenue, which led to significant price hikes for users. Users felt betrayed and manipulated, leading to a barrage of complaints and anger directed at the customer support team, highlighting the tension between venture capital demands and user satisfaction.
The three main types are: 1) Valuation Lag, where startups struggle to bridge the gap between their current reality and their imagined future value; 2) Technical Drag, where resource constraints and limitations in machine learning are overcome by using low-wage human labor; 3) Organizational Drag, where early-stage organizational structures become obsolete as the company professionalizes and scales, leading to disenchantment among early employees.
Shestakofsky explores models like platform cooperatives, where the platform is owned and operated by the workers who use it, and proprietary capitalism, where companies balance profit motives with other values. Examples include Up and Go, a house cleaning cooperative in New York, and Craigslist, a privately owned platform that has maintained a stable and ethical business model over decades.
Peoples & Things host, Lee Vinsel, talks to Benjamin Shestakofsky about his book, Behind the Startup: How Venture Capital Shapes Work, Innovation, and Inequality)* *(U California Press, 2024). Shestakofsky is Assistant Professor of Sociology at the University of Pennsylvania, where he is affiliated with AI at Wharton and the Center on Digital Culture and Society. His research centers on how digital technologies are affecting work and employment, organizations, and economic exchange.
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