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cover of episode The Company That Wants To Bring Back Supersonic Jet Travel

The Company That Wants To Bring Back Supersonic Jet Travel

2025/6/26
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Boom Supersonic aims to revolutionize supersonic air travel, learning from Concorde's mistakes. Their strategy focuses on affordability and partnerships with major airlines, targeting a business-class market with a new, more efficient design.
  • Boom Supersonic has built and flown the first civil supersonic jet in America.
  • Major airlines like United and American have signed up for Boom's planes.
  • Boom's strategy is to make supersonic travel affordable, with fares estimated around $5,000 for business class.

Shownotes Transcript

We talk all the time about the US attempting to become a powerhouse in advanced manufacturing, but a lot of it just sounds like talk that's not going anywhere. But some companies are trying. Boom Supersonic is an 11-year old company that has raised hundreds of millions of dollars in its quest to build a new supersonic jet for commercial air passengers. And it believes that just because the business model of the Concorde didn't work out in the end, that there's no reason there can't be a market for ultra-fast travel in the sky. On this episode, we spoke with Boom founder and CEO Blake Scholl about the business, and how they actually plan to manufacture planes. We discuss the challenges of advanced manufacturing in the United States and why he believes that small startups can succeed, even while legacy aerospace firms like Boeing stumble.Only Bloomberg.com subscribers can get the Odd Lots newsletter in their inbox — now delivered every weekday — plus unlimited access to the site and app. Subscribe at bloomberg.com/subscriptions/oddlots)

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