The late 1990s were characterized by a booming stock market, the dot-com bubble, and a sense that technological advancements would solve many of society's problems. There was widespread belief that the economy would continue to grow indefinitely, and many people felt personally wealthy and optimistic about the future.
Colette Shade focused on the broader cultural and economic trends of the late 1990s and early 2000s, rather than the Y2K bug itself. She used the term 'Y2K' because it is widely recognized and used on social media, but the bug itself did not significantly impact her analysis of the era.
The McBling aesthetic, characterized by excessive and ostentatious displays of wealth, emerged as a cultural response to the economic growth and the emerging subprime mortgage crisis. It reflected a subconscious understanding of the unsustainable nature of the economic boom and the impending financial crisis.
The dot-com bubble primarily affected upper-middle-class individuals and tech investors, leading to portfolio losses and job cuts in the tech sector. In contrast, the subprime mortgage crisis affected a broader segment of the population, including middle-class and low-income individuals, leading to widespread foreclosures and a more severe economic downturn.
The 1990s were marked by a combination of economic prosperity, technological advancements, and the end of the Cold War, which created a sense that many core problems of human civilization had been solved. This optimism was later shattered by events like 9/11 and the Great Financial Crisis, making it difficult to recapture the same level of unbridled hope.
If you look at various surveys, Americans feel grim about the state of the economy. But even outside of the economy itself, you see negative readings for faith in various American institutions. Pessimism seems to be in right now, at least on a societal level. But it wasn't always this way. In the 1990s, we were between the Cold War and the War on Terror. The stock market boomed through much of the decade. Optimism was in. So what was that like, and then how did it come to an abrupt end in the early years of the new millennium? On this episode, we speak to Colette Shade, author of the new book Y2K: How the 2000s Became Everything, about this time period in America, what stood out, and what is relevant today.Related reading: Author of 'Dow 36,000' Book on Lessons Learned Since the 1999 Prediction)
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