Pitchfork became influential due to its opinionated reviews, a notorious scoring system for new releases, and a constant stream of blog-like content. It elevated bands like Spoon, Phoenix, Radiohead, and Arcade Fire, shaping indie rock in the 2000s and 2010s. Its curation and distinctive voice made it a 21st-century flag bearer for music criticism.
Pitchfork has expanded its coverage from indie rock to include pop, mainstream artists, obscure electronic music, avant-garde jazz, and Americana. This diversification reflects a broader shift in music journalism, embracing a wider range of genres and artists, moving beyond its earlier focus on indie rock.
Poptimism emerged as a response to the dominance of rockism in music criticism, which favored guitar-based rock by straight white men. Poptimism advocates for taking mainstream pop, dance music, and genres dominated by African-American artists and women seriously, challenging historical biases in music journalism.
Spotify's algorithm tracks user behavior, such as clicks, favorites, and listening duration, to recommend music. However, it doesn't assess quality; it prioritizes attention. This can lead to a homogenized listening experience, where users are subtly encouraged to listen to familiar tracks rather than explore new genres or artists.
Algorithmic recommendations can create a 'Filter World,' where users are boxed into a narrow range of content based on past behavior. This limits exposure to diverse or unexpected music, reducing the serendipity of discovery that comes from human curation, such as radio DJs or record store clerks.
AI music generators can produce high-quality tracks in minutes, mimicking specific styles or artists. This poses a threat to composers who rely on creating commercial music, theme songs, or scores, as AI can replicate their work faster and cheaper, potentially rendering their skills obsolete.
AI music generation mimics the intuitive, black-box process of human musicians, guessing the next note or instrument based on a vague idea or style. This approach aligns closely with how musicians create, making it uniquely capable of producing convincing and original music, unlike AI tools in writing or visual arts.
AI music generation could lead to feedback loops where future AI models are trained on AI-generated music, potentially creating a cycle of derivative content. While it offers exciting tools for musicians to finish unfinished projects, it also raises ethical and legal questions about ownership and originality in music.
It’s been almost a year since the historic music outlet Pitchfork shrank considerably. On this week’s On the Media, why the distinctive voices in music journalism are worth saving. Plus, how AI music generators could upend the industry.
[01:00] Host Micah Loewinger, speaks with Ann Powers), critic and correspondent for NPR Music, on Condé Nast's acquisition of the influential music publication Pitchfork, and what this means for the future of music journalism.
[12:45] Host Micah Loewinger speaks to Kyle Chayka), staff writer at The New Yorker, about how algorithms are changing how people discover and listen to music – and all too often, not for the better.
[28:39] Former OTM producer, and current composer and sound designer, Mark Henry Phillips), on how AI music generators could fundamentally upend the industry for good.
Further reading:
*A segment from this show originally aired on our January 19, 2024 program, **Trouble at The Baltimore Sun, and the End of an Era for Pitchfork. *)
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