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cover of episode How the Food Industry is Influencing Your TikTok Feed

How the Food Industry is Influencing Your TikTok Feed

2023/9/20
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On the Media

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A
Anahad O'Connor
M
Michael Loewinger
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Anahad O'Connor:我的调查发现,数十名注册营养师,其中一些拥有超过200万粉丝,收受美国饮料协会(代表可口可乐、百事可乐等公司)的报酬,在TikTok、Instagram和Facebook等社交媒体平台上发布视频,以对抗世界卫生组织关于人工甜味剂的报告。这些视频淡化了世卫组织的警告,宣称人工甜味剂和低卡饮料对健康无害,并鼓励人们继续消费这些产品。这种行为存在严重的利益冲突,并且许多视频的广告披露不足,违反了联邦贸易委员会的规定。此外,食品和饮料行业长期以来一直利用各种策略来影响公众的饮食习惯,例如资助科学家和组织来宣传有利于其产品的观点。这种策略在社交媒体时代变得更加复杂和隐蔽。 Michael Loewinger:本期节目讨论了食品行业利用网红营养师在社交媒体上推广其产品的现象。我们探讨了这种营销策略的演变,以及它对公众健康和媒体素养的影响。我们还讨论了联邦贸易委员会在监管网红营销方面的挑战,以及消费者如何辨别社交媒体上的真实推荐和付费广告。此外,我们也探讨了营养师群体内部对这种现象的看法,以及一些营养师对美国营养师协会与食品行业密切关系的批评。

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The episode discusses how the food industry, particularly through groups like American Beverage, is influencing social media health advice by paying dietitians to counter health organization reports on artificial sweeteners.

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In July, the World Health Organization issues a report indicating that aspartame, an artificial sweetener used in many low calorie sodas and snacks, was "possibly carcinogenic to humans." The new statement on a widely utilized artificial sweetener led to controversy in the medical community, with the Federal Drug Administration saying they saw no concern over aspartame consumption. Some dietitians even took to social media to voice their contradicting opinions. Anahad O’Connor), a health columnist at The Washington Post, the response to the announcement on social media smelled a bit fishy. In a report released earlier this month) with colleagues Caitlin Gilbert and Sasha Chavkin, O’Connor found that dozens of registered dietitians, some with more than 2 million followers each, were paid to counter the WHO’s announcement. He and his colleagues followed the money back to industry groups like American Beverage, which represents companies like Coca-Cola and PepsiCo. This week, OTM correspondent Micah Loewinger) sits down O'Connor to learn more about the growing trend of influencer dietitians and the long history of food and beverage lobbies attempting to influence our eating habits. 

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