I spoke to Kevin Powell), YouTuber and front-end CSS teacher about how he operates his YouTube content business) and how he grew to over 800,000 subscribers.
Brian and Kevin’s conversation was recorded on December 7th, 2023.
(00:00) - Teaching CSS to 800k YouTube Subscribers with Kevin Powell
(05:10) - A week in the life of Kevin Powell
(07:49) - Kevin's YouTube origin story
(08:49) - Who is your target audience?
(13:02) - Staying on the cutting edge
(15:12) - Content ideation and maintaining a calendar
(17:54) - Crafting the perfect video title
(21:04) - The YouTube analytics rabbit hole
(23:55) - Scripting and planning a video
(26:06) - Outsourcing editing and post-production
(28:09) - Long form vs short form content
(30:49) - YouTube algorithms (or what we know about them)
(32:30) - Subcribers to customers!
(33:56) - Engaging with the YouTube community
(36:48) - Separating content avenues
