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cover of episode Courses are Content
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Gina Bianchini
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Gina Bianchini: 我认为传统的在线课程模式已经过时，仅仅提供内容已经无法满足用户的需求。现在的人们更倾向于寻找互动性强、能够快速解决问题的方案，比如利用AI工具获取即时答案。因此，我建议将课程重新设计为一系列人们可以共同参与的项目和活动，而不仅仅是被动地消费内容。这种模式能够更好地激发学员的参与感，帮助他们建立联系，共同成长。 我认为，关键在于将课程与社群结合起来，创建一个能够自动运行的系统。通过技术手段，例如AI moderation和自动化工具，可以减少管理负担，让社群成员之间建立更紧密的联系。这种模式不仅能够提高学员的参与度和满意度，还能够为课程创建者带来持续的收入。因为当学员们在社群中建立起真正的关系，共同克服挑战时，他们就不太可能轻易放弃这个社群。 我坚信，未来的在线教育将更加注重社群的力量，通过社群来帮助学员实现转型和成长。这种模式不仅能够为学员带来更大的价值，也能够为课程创建者带来更可持续的商业模式。所以，我鼓励大家尽快开始转型，将你的课程打造成为一个充满活力的互动社群。

Deep Dive

Chapters
This chapter explores the challenges faced by online course creators due to evolving consumer behavior and the rise of AI. It highlights the shift from passive content consumption to the need for interactive experiences and community engagement. The limitations of traditional course models are discussed, leading to the introduction of a more resilient approach.
  • Course sales are declining due to AI and readily available information.
  • Traditional courses focused on passive content consumption (videos, PDFs) with separate community engagement (Facebook groups).
  • The "set and forget" passive income model is no longer sustainable.
  • A better approach is to create interactive AI experiences or transform the course into a collaborative, community-driven model.

Shownotes Transcript

Whether your course sales are down or you just want to increase your sales, there is a way to make courses more interactive and future-proof. Reimage your course as a set of things that a group of people are going to do together instead of passively consuming content alone. In today’s episode Gina breaks down why this will make your content more valuable and why it’s so easy to do on Mighty Networks.

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Listen to: Invest in Relationships Not Content)