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How to Charge for a Course
2025/5/15
People Magic: How to Build a $1M Community
Gina Bianchini: 我认为在为社群课程定价时，最关键的是要考虑三个核心要素：成果、替代和尊重。首先，要明确你的会员希望通过课程获得什么样的实际成果。这些成果应该是具体、可量化的，例如加薪、晋升或者掌握一项新技能。我会深入了解会员的需求和痛点，确保课程内容能够真正帮助他们实现目标。其次，我会分析市场上已有的替代方案，了解会员目前都在购买哪些课程、书籍或者参加哪些活动。通过对比分析，我会确定我的课程在价值上的优势，并据此进行定价。最后，我会考虑到尊重因素，这意味着课程的价格应该足够高，让会员能够真正重视它，并认真对待学习。同时，这个价格也应该让我自己感到满意，因为我相信我的课程能够为会员带来真正的价值。我会避免因为缺乏经验或者其他不自信的理由而低估自己的课程价值。总之，我会综合考虑这三个要素，制定出一个既能体现课程价值，又能让会员和自己都满意的价格。
Deep Dive
This chapter explores the key factors to consider when setting prices for online courses, focusing on achieving a balance between profitability and customer value. It emphasizes the importance of considering the results your members seek, viable alternatives available to them, and a price point that fosters respect and attention.
- High-ticket courses can command prices of $1000-$2000.
- Pricing should account for results, replacement opportunities, and the value the course provides.
Shownotes Transcript