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cover of episode People Magic Profit: Offer

People Magic Profit: Offer

2024/8/20
logo of podcast People Magic: How to Build a $1M Community

People Magic: How to Build a $1M Community
AI Deep Dive AI Chapters Transcript
People
G
Gina Bianchini
Topics
Gina Bianchini: 本模块的核心观点是人们会关注他们所付费的事物。通过设定合理的价格，会员制能够帮助用户获得独立无法获得的成果和转变，从而提升用户参与度和满意度。文章中多次强调价格与结果、替代品和尊重三者之间的关系，并以48美元/月作为Mighty Networks平台上会员平均月费的参考值，指出更高的价格能够带来更好的结果和转变。文中还列举了多个不同行业的成功案例，这些案例的价格从每月16美元到297美元不等，并通过增值服务进一步提升价值，证明高价会员制是可行的，并且能够为用户带来实际的价值。Gina Bianchini认为，制定价格的核心在于帮助会员获得他们独自无法获得的结果和转变，从而让他们关注并重视你的会员制，最终实现盈利。 Gina Bianchini: 通过设定价格，会员制能够帮助人们获得独立无法获得的结果和转变。这种转变可能体现在收入增加、晋升机会、家庭幸福或内心平静等方面。48美元的价位是一个平衡点，它能够带来显著结果，替代其他消费，并获得应有的重视。文中还强调了在核心会员的基础上，可以增加其他付费课程或项目，进一步提升价值，创造一个持续增值的会员旅程。

Deep Dive

Chapters
Gina discusses the importance of charging for memberships and how it helps people achieve results and transformation they can't get on their own.

Shownotes Transcript

People pay attention to what they pay for. In this episode, Gina breaks down why charging more may actually keep people coming back to your community especially if they are receiving amazing results and transformation. The average monthly price of a Mighty Networks membership might surprise you but it also might give you confidence in the value you are providing for your ideal member.