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cover of episode You Can Start From Zero
People
G
Gina
M
Martinus Evans
主
主持人
专注于电动车和能源领域的播客主持人和内容创作者。
Topics
Martinus Evans: 起初，我对跑步行业的现状感到不满，因为跑步社群未能充分支持像我这样体型较大、跑步较慢的跑者。我意识到许多跑者都有同样的感受，因此萌生了创建Slow AF Run Club的想法，一个专门为‘落后跑者’提供支持的社群。起初，社群成员寥寥无几，但通过分享我的个人故事和目标，并关注社群成员的痛点，社群逐渐发展壮大。我曾尝试遵循网络商业导师的建议，创建邮件列表和课程，但均以失败告终。这些经历让我意识到，与其专注于构建漏斗和自动化流程，不如专注于建立一个真正有价值的社群。 Slow AF Run Club的成功，让我获得了出版书籍、巡回演讲等其他机会。我的书籍《Slow AF Run Club终极指南》销量超过3万册，这与社群的强大支持密不可分。社群成员积极参与书籍推广，使得书籍在首周销量就达到6000册。这个经历让我深刻体会到，建立社群不仅能带来商业机会，更能改变人们的生活。 我始终认为，即使从少量成员开始也能成功建立社群。起初，我的社群只有20名成员，但正是这20名成员的参与和反馈，帮助我不断改进和完善社群。他们对社群的投入和忠诚度，也超出了我的预期。 在社群发展的过程中，我始终专注于帮助他人，而非一味追求数字增长。我坚信，只要专注于帮助人们从A点到B点，数字增长自然会随之而来。 Gina: 我分享了与他人建立联系并从中获得灵感的经历。在健身房与Martinus Evans和另一位朋友Martinez的交谈中，我意识到建立社群的重要性。这促使我创建了社群设计大师班课程，并从课程中获得宝贵的反馈。 Martinus Evans的经历让我深刻体会到，建立社群并非一定要拥有大量的粉丝或邮件列表。即使从少量成员开始，也能通过关注成员需求，不断改进和完善社群，最终获得成功。 Martinus Evans的社群成功案例，也印证了社群的力量。通过建立社群，他不仅获得了商业机会，更改变了无数人的生活。这让我意识到，社群不仅是商业模式，更是一种连接人们、改变人们生活的方式。

Deep Dive

Key Insights

Why did Martinus Evans start the Slow AF Run Club?

Martinus started the Slow AF Run Club because he was frustrated with the lack of support and representation for larger, slower runners in the running community. He wanted to create a space where back-of-the-pack runners could celebrate their achievements and support each other.

What challenges did Martinus face when he first started building his community?

Martinus faced challenges such as self-doubt, being his own worst critic, and overcoming the fear that his ideas wouldn’t work. He also struggled with following advice from business gurus, which led to failed email lists and courses before finding success with community building.

How did the Slow AF Run Club grow from 20 members to over 10,000?

The Slow AF Run Club grew by focusing on the needs of its initial 20 members, engaging with them, and addressing their pain points. Martinus shared his story, fostered loyalty, and gradually expanded the community by listening to feedback and creating a supportive environment for back-of-the-pack runners.

What significant milestone did Martinus achieve with his book, 'The Slow AF Run Club'?

Martinus’s book, 'The Slow AF Run Club,' sold over 30,000 copies in its first year, far exceeding the typical sales of most books, which often sell fewer than 2,000 copies. This success led to a multi-six-figure book deal, a 50-date book tour, and increased speaking engagements.

What lesson did Martinus learn about starting small with a community?

Martinus learned that starting small with just 20 people allowed him to validate his ideas, build loyalty, and make mistakes without significant repercussions. This approach helped him grow the Slow AF Run Club into a thriving community with over 10,000 members.

What advice does Martinus give to those struggling with low numbers in their community?

Martinus advises focusing on the mission of helping people rather than obsessing over numbers. He emphasizes that everyone starts at zero and that the key is to cultivate the people who are already there, as the numbers will naturally grow over time.

Chapters
This chapter details the origin story of Slow AF Run Club, highlighting the initial frustration with the exclusionary nature of the running community and the subsequent decision to create an inclusive space for slower runners. It emphasizes the initial challenges of starting with zero members and the strategies employed to overcome this hurdle.
  • Slow AF Run Club started with zero members.
  • The founder's personal story and pain points were shared to attract members.
  • Addressing the pain points of potential members was key to growth.

Shownotes Transcript

Martinus Evans is a motivational speaker and resilience coach dedicated to inspiring organizations and individuals to embrace personal and professional transformation. With a powerful message rooted in overcoming adversity, Martinus turns challenges into relatable, actionable lessons that drive change in everyday lives. 

His own journey began ten years ago when a doctor told him to "lose weight or die." Refusing to accept the stigma, Martinus boldly declared, “Screw walking, I’ll run a marathon.” Since then, he has completed over 100 races, including 8 marathons, graced the cover of Runner’s World, become a spokesperson for Adidas, and founded Slow AF Run Club, the world’s largest inclusive community for back-of-the-pack runners, reshaping the perception of what a runner can be.

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