Jess Sibley, CEO of Time, joins Brian and Troy to discuss adapting Time to today’s digital challenges. Jess shares her strategies for navigating algorithm changes and AI, shifting Time’s focus from consumer to business-oriented models, and the implications for digital content and monetization.

Troy Young's People vs Algorithms newsletter
Brian Morrissey's The Rebooting newsletter
Alex Schleifer's Universal Entities
Follow Alex, Brian and Troy on Twitter

Skip to topic:

00:00 Guest Introduction
01:13 Navigating the Chaos in Search and AI's Impact on Publishing
01:27 Modernizing Legacy Brands and the Shift from B2C to B2B
02:42 The Evolution of Media and Google's Algorithm Changes
05:49 Exploring Revenue Diversification and the Future of Publishing
12:33 The Impact of AI and Search on Media Strategies
21:54 Time's Transformation and Strategic Partnerships
27:54 The Role of Time Magazine in a Digital Age
32:19 Time Studios and Future Media Projects
35:15 The Benioffs' Leadership at Time
41:54 Exclusive Insights: High-Profile Interviews and Media Impact
49:07 Navigating the Media Landscape: Strategy and Culture at Time
54:12 Addressing Brand Safety in Journalism
01:00:18 The Future of Time: Trust, Impact, and Audience Engagement
01:02:42 Good Product: The Significance of AirPods and Music

Transforming Time with Jess Sibley 01:05:12 Share

People vs Algorithms

Shownotes Transcript

Transforming Time with Jess Sibley