Deep Dive
What creative product did Wangwang design and sell during university?
Wangwang designed a Monopoly-style game based on her university's campus map, featuring unique events and locations specific to her school and its 16 departments. The game included hand-drawn maps, cards, and tokens, and was sold during the school's anniversary event.
How did Wangwang and her team decide on the production quantity for their game?
They faced a dilemma between producing 200 or 500 sets. After calculating costs and potential profits, they decided to produce 500 sets despite the risk, as the per-unit cost was significantly lower. They also considered alternative sales channels if they couldn't sell all units during the event.
What were some of the unique events included in the campus-themed Monopoly game?
The game featured events like getting food poisoning at a specific cafeteria, witnessing couples at the girls' dormitory, and successfully enrolling in a popular professor's class. Each department had its own branch with tailored events, such as staying up late to draw for the Architecture and Art department.
What was Wangwang's experience with online tutoring?
Wangwang worked as an online tutor for a platform called Yiyou, earning around 50 RMB per hour. While it was convenient, she felt disconnected from the students and stopped because she didn't see significant improvement in their performance.
What was Wangwang's experience with selling water as a salesperson?
Wangwang tried selling bottled water during a university event but felt unconfident and insincere about the product's value. She didn't make any sales and later realized that her lack of belief in the product hindered her success.
What was Wangwang's experience with the 'Love Package' charity sales activity?
Wangwang participated in a charity activity where she sold 'Love Packages' to raise funds for children in rural areas. She found success by targeting couples and families with school-aged children but ultimately decided sales wasn't her strength after struggling in her second year.
What was Wangwang's experience with making PPTs as a side hustle?
Wangwang took on PPT design jobs through a Taobao store but found it frustrating due to constant client demands for revisions. She earned between 50 to 100 RMB per PPT but quit after a few orders because the workload wasn't worth the pay.
What was Wangwang's experience with selling exam materials on Xianyu?
After finishing her postgraduate exams, Wangwang sold her study materials on Xianyu, earning a few hundred RMB. She delegated the task of managing her Xianyu account to her boyfriend, who handled customer inquiries and shipping.
What was Wangwang's experience with being a food blogger on Xiaohongshu?
Wangwang briefly worked as a food blogger on Xiaohongshu, earning around 400-500 RMB from a sponsored post. However, she found it challenging to maintain consistency and eventually stopped due to low engagement.
What advice did Wangwang give about starting a side hustle on Xiaohongshu?
Wangwang emphasized the importance of consistency and focusing on a specific niche. She suggested that ordinary users should stick to one topic and post regularly to gradually build an audience.
- 将学校特色融入游戏设计，创造独特卖点
- 团队合作，分工明确，发挥各自优势
- 市场调研，了解学生需求，精准定位目标客户
- 产品决策，权衡成本和收益，大胆尝试
- 销售技巧，积极主动，提升销售成功率
Shownotes Transcript