You might get to a point in your project where you ask yourself this: How and when should I change course on my micro SaaS project?

Are you pivoting like a ballerina or a bull in a china factory?

Yes,change to a complex online business or software product can be scary. But you can make a rational decision and execute a pivot. And it just might save your project.

Concepts - pivoting, why I did it a few weeks ago, changing my whole website and branding - from the old wpplugincollege.com to the new pluggedintoprogramming.com. I did it to save confusion of the audience of my podcast and YouTube channels. Why was I promoting 2 different brands? I decided the new domain name made much more sense to my target audience, who were responding well to the podcasts. And even google was ranking my podcasts very highly, right away. That surprised me. So I acted.

What to watch out for - pivoting...

Too soon
Too late

Tips on how to execute

Think things thru - write or graph it out
It can take time
Recover and reuse as much as you can from old to new

Coaching

Don't be afraid to keep trying
Don't be afraid to change
At an early stage You are probably the only one who will notice
At a later stage, you might have to talk to customers / users and explain changes, refund money, even shutdown something
Have confidence in yourself and your creative decisions - there is no right or wrong - as long as you keep motivated
Main thing is to keep in motion and keep spread out your opportunity surface area

So visit me at pluggedintoprogramming.com and take a look at the changes - and good luck with your project - I know you can do it :)

Pivoting like a ballerina or a bull in a china factory? 17:40 Share

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Pivoting like a ballerina or a bull in a china factory?