Celebrity fandoms can become cult-like due to the parasocial relationships fans develop with celebrities, which can be intensified by the celebrities themselves or their representatives using cult-like language and tactics to maintain loyalty and engagement.
A thought-terminating cliché is a phrase used to stop independent thinking or questioning within a group. It works by providing a simple, easily repeatable response that ends discussions and reinforces the group's beliefs, often used by cult leaders to maintain control.
Language is a powerful tool in cults, used to create a sense of exclusivity, reinforce group identity, and control dissent. Techniques include the use of specialized jargon, thought-terminating clichés, and linguistic rituals that foster group cohesion and discourage independent thought.
Extreme celebrity worship can lead to severe body dysmorphia, a willingness to commit crimes, narcissistic tendencies, and social isolation. These consequences arise from the intense, often unrealistic, parasocial relationships fans develop with celebrities.
Tech companies like Amazon are often compared to cults due to their use of cult-like language and practices, such as the creation of a unique corporate culture with its own jargon, strict adherence to leadership principles, and the use of euphemisms to control communication and behavior.
Accurate information can be marketed more effectively by making it as engaging and memorable as misinformation, using techniques like repetition, catchy phrases, and appealing visuals. This helps to combat the natural tendency for negative or novel information to spread faster.
This month, Adeline is back in the office to get us some answers on cults from podcaster/author/and an aspiring cult leader herself… Amanda Montell.
Come back next month for more answers to Adeline’s most pressing concerns.