The Woman Behind Aviator Nation: High Performance, Wellness, and Taking Risks w/ Paige Mycoskie
Pursuit of Wellness
Deep Dive
Why did Paige Mycoskie decide to name her brand Aviator Nation?
Paige named her brand Aviator Nation because she was inspired by her love for the movie 'Top Gun' and the iconic Ray-Ban aviator sunglasses featured in it. She associated the word 'aviator' with being cool and elevated, and 'nation' reflects her desire to create a collective group of like-minded people with rad style.
What motivated Paige Mycoskie to quit her job and start Aviator Nation?
Paige quit her job after making $8,000 in a single day at a street festival selling her handmade clothes. This success gave her the confidence to pursue her passion full-time, realizing she could turn her creative hobby into a profitable business.
How does Paige Mycoskie maintain her involvement in Aviator Nation despite its growth?
Paige remains deeply involved in Aviator Nation by handling all creative decisions, approving every print and dye color, and managing critical business aspects like sales campaigns. She stays connected to every detail, leveraging her intimate knowledge of the brand to make quick, informed decisions.
What are Paige Mycoskie's non-negotiables for maintaining her wellness and high performance?
Paige prioritizes her wellness by working out before checking emails, practicing intermittent fasting, and using sauna and cold plunge therapies. She also ensures she gets at least eight hours of sleep, winds down with jazz music, and maintains a balance between work and personal life.
Why does Paige Mycoskie have no interest in selling Aviator Nation or taking outside investments?
Paige has no interest in selling or taking outside investments because she values the freedom to make creative and business decisions without external pressure. She believes that staying independent allows her to maintain the brand's quality and authenticity, which she sees as key to its longevity.
How does Paige Mycoskie balance her personal life with running a large business?
Paige balances her personal life by setting boundaries, prioritizing her relationship with her fiancée Jess, and ensuring she has dedicated time for family and friends. She also makes a conscious effort to be present during personal moments, avoiding work distractions.
What role did Paige Mycoskie's grandmothers play in shaping her creativity and work ethic?
Paige's grandmothers significantly influenced her creativity and work ethic. Her paternal grandmother, an artist, taught her to explore various crafts and instilled a belief that she could learn anything. Her maternal grandmother, a vibrant and competitive personality, inspired her enthusiasm and love for activities.
How does Paige Mycoskie define success for herself and Aviator Nation?
For Paige, success is about feeling challenged, growing, and waking up excited to work every day. She values maintaining the brand's relevance and quality, rather than focusing on financial gains. Her long-term vision is for Aviator Nation to remain a lasting, impactful brand.
What inspired Paige Mycoskie to create a lifestyle brand like Aviator Nation?
Paige was inspired to create Aviator Nation by her passion for designing clothes that reflected her active lifestyle, including surfing, snowboarding, and hiking. She wanted to create a brand that brought people together and made them feel confident and comfortable.
How does Paige Mycoskie approach wedding planning for her upcoming wedding?
Paige approaches wedding planning with the same creativity and attention to detail as her business. She is turning the wedding into a multi-day event, focusing on creating a unique and unforgettable experience for her guests, while incorporating surprises and personal touches.
- Authentic brand inspired by Paige's lifestyle
- Early success at street fairs and boutiques
- Passionate customer base
- Unique brand identity and comfortable clothing
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