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In our Finance 2025 podcast series, we give listeners a look at the future of finance and the evolutionary road to get there. We’re asking: what will the modern finance organization look like in the year 2025?

This week Heather Horn sat down with Tabitha DeFrancisco, partner in PwC’s finance transformation practice, to discuss the tools and technology elements that are already available to help companies modernize their finance functions.

In this episode you’ll find:

3:20 - What does “augmented finance” mean?
7:20 - The transformational impact of tools and technology
11:31 - The importance of leadership buy-in
21:17 - How tools enable the demands of rapid decision making
25:07 - Deciding where to invest attention and resources
31:57 - Getting the most out of your implemented tools
35:02 - How to navigate when there are resource constraints
38:31 - Process intelligence and task mining

Want to learn more?

Check out PwC’s Tech Effect, a digital resource for busy leaders.
Listen to our previous podcasts in the series, Finance 2025: Transformation made practical and Finance 2025: Transforming with a people-first mindset.

Tabitha DeFrancisco is a partner in PwC’s finance transformation practice. With over 15 years of client service experience, she advises leaders as they optimize the efficiency of their finance function and enhance the insights it provides to the business. Tabitha leads large-scale transformations to bring back-offices into the digital age. Her work focuses on consumer markets companies ranging from recent IPOs to the Fortune 50.

Heather Horn is a Deputy Chief Accountant in PwC’s National Office and leader of the thought leadership group, responsible for developing our communications strategy and conveying firm positions on accounting and financial reporting matters. She is the engaging host of PwC’s accounting and reporting weekly podcast and quarterly webcast series, as well as periodic webcasts for the power and utilities industry. With over 30 years of experience, Heather’s accounting and auditing expertise includes financial instruments and rate-regulated accounting.

Transcripts available upon request for individuals who may need a disability-related accommodation. Please send requests to us_podcast@pwc.com.

Finance 2025: How to unlock the promise of automation 43:49 Share

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Finance 2025: How to unlock the promise of automation