In the world of hyped up social media, clickbaiting, viral content and playing to algorithms, many people gain popularity through inaccurate information and blatant lies.

Misinformation and misleading content is rife on social media, but as real estate agents, we have to remember that people listen to us and trust us as resources and advisors. The last thing we want is to become known for misleading content or for a client to take action based on misinformation

How do we deal with misinformation, can we use it to grow our social media following without breaking the rules? In this episode, we talk about how to navigate the crazy world of online content, fake news, clickbaiting and misleading information.

You’ll also learn

Why we shouldn’t sacrifice facts for views
If courting controversy a good social media strategy
The best places to post our content
The difference between misinformation and information lacking context
How to create engagement without being unethical
Verify before you post
How to ignore the noise and focus
Where to source reliable information and factual data

Want to build passive income just by selling homes and building your real estate career? Reach out to Greg to grab a time to chat. Text 925-915-1978 or visit https://calendly.com/mcdaniel-44.

Subscribe on YouTube, Apple Podcasts, or Spotify and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Resources + Links

https://mortgagecurrentcy.com/

https://www.inman.com/

https://www.housingwire.com/

https://realtytimes.com/

Exposed: The Truth About Real Estate Misinformation on Social Media 45:40 Share

Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Shownotes Transcript

Exposed: The Truth About Real Estate Misinformation on Social Media