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Ever wondered how you could personalize your messaging to your potential clients for increased success? You’re in luck because, in this episode of Real Relationships Real Revenue, I sat down with Brennan Dunn who is an expert in all things personalization. He’s the author of This Is Personal and he’s here to share how to scale personalized messages to prospects and clients in your email marketing and beyond for maximum impact. This conversation is packed with value so you don’t want to miss it!

Topics We Cover in This Episode:

How Brennan approaches making things more personalized in emails
The middle ground between scale and personalization
The power of segmentation in your emails
How to use Voice of Customer language to customize your language and offers
The three levels of personalization and how to work through them
The trick to getting people to read your emails
The impact of automation when it comes to speaking to your clients
Examples of how people in different industries can automate their personalization
How personalization makes it easy to get new clients
Tips for taking notes and gathering data on your contacts that you can use to personalize

I hope you found this episode as powerful and impactful as I did! Brennan really knows his stuff and I was so excited to get to sit down with him and talk all things personalization and scaling.

If you want to learn more, I highly recommend you check out his book This is Personal. I know you’ll really love it!

If you’d like to get our value add for scaling growth skills across a team or organization, which we used as an example in today’s episode, you can find that here.

Resources Mentioned:

Get a copy of Brennan’s book This Is Personal on his website

Get a copy of Brennan’s book This is Personal on Amazon

Learn more about Building a Second Brain with Tiago Forte

Mastering Personalized Messaging: A Deep Dive with Brennan Dunn 56:40 Share

Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your Career

Shownotes Transcript

Mastering Personalized Messaging: A Deep Dive with Brennan Dunn