Business development can be hard. You’ve got to figure out a reason to persevere and keep adding value to your relationships, even when it feels like you’re not making much progress.

To discover your why, ask yourself the Five Whys? Go deeper into the core reasons you do what you do until you discover the truth.

Start with the question: “Why is getting great at Business Development important to me?” When you’ve got your answer, add a why to the beginning and ask why that thing is important.

Your fifth answer is where the rubber meets the road, and you discover what’s really driving you. Once you have it, write it down and put it somewhere that will remind you daily why you put in the work.

Avoid staying too superficial with your motivation and realize that your why might change over time, so it’s a good practice to repeat the exercise every few years or when you feel like you’re not as motivated as you used to be.

Mentioned in this Episode:

The Snowball System by Mo Bunnell - amazon.com/Snowball-System-Business-Clients-Raving/dp/1610399609

Start Crafting Your Business Development Mindset by Understanding Your Why 06:16 Share

Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your Career

Shownotes Transcript

Start Crafting Your Business Development Mindset by Understanding Your Why