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In this episode of Real Relationships Real Revenue, we are continuing our series on how you can use your book to grow your business. I sat down with Chad Cannon. He is a return guest and he’s here to give us some real-life case studies of how people have used their books to grow their business. Chad has more insight than anyone I know on how to take a book and actually build your book of business with it so I am excited to share this conversation with you.

Topics We Cover in This Episode:

Why a book is the best business card you could have
The number one word-of-mouth marketing tool you can use
The one thing you need to remember when deciding what book to write
What to remember if you want to write a great book
Some authors who utilized their books to massively grow their business
The truth about how long your book should be in order to be successful
The difference between how I used The Snowball System and Give to Grow
The number one way to get someone who wants to work with you from your book
How to make it really easy for your reader to reach out to you

A book is the number one word-of-mouth marketing tool in the world, and I hope this episode gave you some inspiration!

If you want to learn more, check out StoryBrand, Building a Story Brand, and Marketing Made Simple for a directory of certified coaches who can help you.

Resources Mentioned:

Order your copy of Give to Grow

Get the Supplemental materials for Give to Grow

Get a copy of your GrowBIG Playbook today!

Check out the 5 Minute Marketing Makeover

Check out Marketing Made Simple

Check out Building a StoryBrand

Learn more about StoryBrand

Real-Life Case Studies of How People Use Their Book To Grow Their Business with Growth Expert Chad Cannon 54:52 Share

Real Relationships Real Revenue - Video Edition | Invest in Relationships to Build Your Business and Your Career

Shownotes Transcript

Real-Life Case Studies of How People Use Their Book To Grow Their Business with Growth Expert Chad Cannon