Basecamp has a long history of experimenting with "freemium" models and recently launched its most generous free plan yet: Basecamp Personal. Co-founders Jason Fried and David Heinemeier Hansson talk about the debate and data analysis that went into the launch, what makes this a little scary, and why it's healthy for a business to experiment.
Show Notes
"Launch: Basecamp Gets Personal") (Signal v. Noise) - 00:13
37signals' 2004 announcement) about the launch of Basecamp - 1:44
Basecamp's announcement) about closing Backpack to new signups - 2:18
"Launch: Basecamp 3") (Signal v. Noise) - 2:31
Our episode about finding an SEO consultant) - 7:10
Our episode introducing Basecamp's new head of marketing) - 7:18
Basecamp's ace Support team) - 23:46
Our episode about the Apple Card controversy and algorithmic bias) - 25:06
Basecamp Personal on Product Hunt) - 26:10
Basecamp's "Until the End of the Internet" policy) - 26:53
