REWORK's host Kimberly Rhodes discusses the unique marketing approach of 37signals with its co-founders, Jason Fried and David Heinemeier Hansson. They talk about how their process is simply sharing their perspectives and products, instead of traditional advertising. They champion genuine interaction over transactional posts and content.
Key Takeaways:
00:37 - What Founder-Led Marketing means for 37signals
02:43 - The journey to finding the authentic voice of the brand
09:24 - Why paid advertising doesn’t always work as intended
16:50 - The love/hate relationship of posting content
27:19 - There are different decorums for different platforms
Links and Resources:
Saddleback Leather Company)
Books by 37signals)
Sign up for a 30-day free trial at Basecamp.com)
HEY World | HEY)
The REWORK podcast)
The Rework Podcast on YouTube)
The 37signals Dev Blog)
37signals on YouTube)
@37signals on X)
