Shownotes Transcript
Product launches can be a delicate dance between anticipation and anxiety.
Today on "Rework", Jason Fried and David Heinemeier Hansson sit down with host Kimberly Rhodes to explore the intricacies of knowing when a product is ready for launch. Listen in to learn the art of patience with the "Give It Five Minutes" principle and the necessity of building a "bucket of arrogance" to weather feedback storms during challenging launch phases.
Don’t miss out on Jason and David's unparalleled insights as they delve into nuances involved in bringing a new product to the market.
Check out the full video episode on YouTube)
Key Takeaways:
- Launching with impact—assessing quality, avoiding embarrassment, and infusing novelty are key elements in launching a memorable product to the market.
- By embracing a "swarm" approach, the team addresses and rectifies issues promptly during the initial launch ensuring a smoother user experience.
- "You can't design on people's requests. You have to design on their behalf"—how using a selective approach to customer feedback allows for more thoughtful and user-centric product development.
- Rejecting the concept of roadmaps, in favor of flexible product evolution.
- "Give it Five Minutes": why acknowledging the temporal unreliability of early feedback, especially during a launch, is crucial.
- How building a “bucket of arrogance” helps with weathering feedback storms.
- How prioritizing qualitative feedback over quantitative metrics during a product launch helps to address issues without compromising the product's integrity.
Rework is a production of 37signals). You can find show notes and transcripts on our website). Full video episodes are available on YouTube) and X).
If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email), and we might answer it on a future episode.
Links and Resources:
Give it Five Minutes)* From Jason's HEY World: Live with it for a while*) Software Has Bugs | REWORK) This again, Apple? | REWORK) Books by 37signals)Sign up for a 30-day free trial at Basecamp.com)HEY World | HEY) The REWORK podcast)*The Rework Podcast on YouTube)The 37signals Dev Blog)37signals on YouTube)@37signals on X) 37signals on LinkedIn) *
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