When starting something new, you can work on the stuff you *could *do, the stuff you want to do, and the stuff you have to do. It's the stuff you *have *to do is where you should begin. To find that epicenter ask yourself, "if I took this one thing away, would what I'm selling still exist."
Show Notes
- 06:07 - Highrise)
- 08:23 - Salesforce)
- 15:32 - Is Your Product a 'Vitamin' or 'Painkiller?') - Entrepreneur
- 16:12 - The Screener)
