When should small business owners start paying attention to AI? Is immediate action necessary, or are we already behind?

In today's episode, 37signals co-founders Jason Fried and David Heinemeier Hansson sit down with host Kimberly Rhodes to discuss the landscape of AI and its implications for businesses.

From the impact on small business owners to the ever-present question of falling behind, David and Jason explore the potentials and limitations of AI and its present and future impact on how we use technology.

Tune in to learn how Jason and David are currently using AI and the importance of curiosity and safety when implementing AI tools in your business.

Show Notes:

[00:00] - Kimberly introduces the topic of AI and its relevance to small business owners.

[00:41] - Jason emphasizes curiosity over fear and reassures listeners that they are not falling behind in the world of AI.

[01:26] - David acknowledges the hype and FOMO surrounding AI but highlights how easy it is to get started.

[02:00] - The incredible potential and rapid evolution of AI.

[03:15] - Jump in and explore AI without feeling left behind.

[04:10] - The key to using AI effectively.

[05:07] - The fast rate of change means there’s a lot we don’t know.

[06:00] - “If you don't understand what's being produced, you'll hit the wall relatively quickly in terms of what you can do with it.”

[06:46] - How often do you get to live during a time of this much uncertainty? Embrace it, but …

[07:47] - AI is a big parlor trick right now. Jason shares why his best advice is to have fun with AI and some ways he's used it.

[09:14] - Will Jason and David be bringing AI into 37signals?

[09:57 ] - Beyond the smartphone—A potential shift in how we interact with technology.

[10:55 ] - Using three paragraphs when two lines will do…the awful business language verbose bullshit AI is currently churning out is a hilarious critique of corporate business-speak.

[13:32 ] - How can businesses safely implement AI tools right now?

[13:49 ] - "It's not like just going to a genie in the cloud." Why it's essential to be mindful of your personal data when using AI.

[15:48 ] - The REWORK podcast is now on YouTube. Subscribe here. “Rework” is a production of 37signals. You can find show notes and transcripts on our website at 37signals.com/podcast. If you have a question for David and Jason about running a business, leave a voicemail at 708-628-7850 or email us to have your question answered on an upcoming episode.

Links and Resources:

From Jason’s HEY World: Two Visions of the Future

From Jason’s HEY World: You can learn AI later

The Reword Podcast on YouTube

Do you have a question for Jason and David? Leave us a voicemail at 708-628-7850 or email us.

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When to Jump into AI 16:21 Share

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When to Jump into AI