Have you been monitoring your Amazon account? Particularly the product reviews?

You should be. Monitoring your account is the only way you can keep tabs on what is going on with your products sales. You want to do that you can make adjustments and tweaks to your products, prices, and listings to maximize your Amazon FBA sales. If you’ve been monitoring your account, you may have noticed that some of your product reviews have been removed by Amazon. What’s up with that? Amazon has been cracking down on people who are getting reviews in illegitimate ways, and even removing some that seem questionable. In this episode of The Amazing Seller, Scott is going to walk you through what’s going on, why it’s happening, and what you can do to safeguard yourself and your reviews as best as you can.

Here’s how you should think about those “base reviews” you get during your product launch phase.

The reviews you push to get by giving away free or discounted products have one purpose only - to give your product some social proof or legitimacy so when sellers see your product, they feel good that it’s legitimate and good quality. That way they’re more prone to buy it. Once they do, you should be following up with them to encourage reviews from them, the purchasers of your product who paid full price. At that point you’ll be building on top of your base reviews with organic reviews. When you do this right, it won’t matter if Amazon comes in and removes some of those initial base reviews you got. Why? Because you’re replacing them with organic ones - which is exactly what Amazon wants you to have most of all. Listen to this episode to find out what Scott recommends when it comes to your base Amazon product reviews.

Here’s the biggest reason Amazon is removing product reviews

TAS 081 : The Amazon Review SLAP - 5 Tips To Help Yours Stick 28:58 Share

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TAS 081 : The Amazon Review SLAP - 5 Tips To Help Yours Stick