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Are you only tracking sales but missing the bigger story your website is trying to tell you?

This week on Rocky Mountain Marketing, we dive into the real power behind your website analytics with digital strategist and author Philippa Gamse. With 25+ years of experience and 500+ clients, Philippa knows exactly how to decode your data and turn it into profit-driving insights.

We explore:

The biggest mistakes business owners make with website data
How to discover untapped revenue opportunities through segmentation
What bounce rate is actually telling you (and what it’s not)
How your About Page might secretly be the trust-builder you're overlooking
Why vanity metrics are misleading—and what you should measure instead

If you're ready to turn your website into a conversion machine instead of a guessing game, this episode is a must-listen!

Whether you’re getting traffic with no conversions, or you’re not sure what’s working at all, this episode gives you the tools to stop guessing and start growing.

Hit play now and unlock the hidden insights already living inside your site.

Want to go deeper? Grab Philippa’s book Website Wealth— https://a.co/d/eC5IBG3

Let’s make your website work harder and smarter—starting today.

Visit Philippa Gamse's online:

Website: https://websitesthatwin.com/

LinkedIn: https://www.linkedin.com/in/philippagamse/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#WebsiteAnalytics #SmallBusinessGrowth #DigitalMarketingStrategy #RockyMountainMarketing #KatieBrinkley #WebsiteOptimization #PhilippaGamse #EntrepreneurTips

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Your Website Isn’t Just a Business Card—It Should Be Closing Sales with Philippa Gamse 27:34 Share

Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

Shownotes Transcript

Your Website Isn’t Just a Business Card—It Should Be Closing Sales with Philippa Gamse