Episode 145 Elijah Montecelli was in debt before he started his business selling hand-tailored Apple watch bands. Nowadays he spends his time honing his craft and developing new products for his company, Montecelli Band & Satchel.

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3 Key Points:

There are a variety of online stores that a vender can utilize such as Ebay, Etsy, and Shopify.
There are two approaches to building a creative product business from the ground up – offering a constant product for a while or making tiers of a variety of products early on.
Getting started earlier is better – don’t wait.

Episode Notes:

01:00 – Nathan’s introduction to today’s show
01:26 – Elijah joins the show
02:04 – Elijah sells hand-tailored cuff bands for Apple watches.
02:52 – They’re sold on Montecelli.us
03:47 – At the beginning of August the bands were sold.
05:08 – Elijah sold his first product with Shopify, an online store builder – you can have it up two weeks for free.
06:40 – Elijah chose several different outlets like Ebay and Etsy to see which would bring in the most customers.
07:50 – 70% of Montecelli sales are on Etsy alone – also customers can request specific things through the website.
08:29 – Elijah is currently interested in expanding and creating more types of products.
08:43 – Also he wants his store to have different tiers of products for affordability
09:51 – Elijah’s become so used to making the same thing over and over that he wants to go back into the developmental cycle for a new product.
11:00 – Nathan believes as more jobs become automated that the creative job market will stay resilient because creativity and empathy can’t be emulated by machines.
11:27 – Nathan talks about Ben Uyeda from The Top episode 10, another creative type.
12:02 – Elijah is content making 20-30 sales a month as long as he’s able to develop new products.
14:04 – Five years from now, Elijah hopes that his store will become a more rounded out store.
14:30 – Nathan is a believer in first letting one or two products flourish before branching out.
16:01 – Famous Five

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Famous 5

Resources Mentioned:

Growth Geeks – The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects
Facebook – Montecelli Band & Satchel Co.’s Facebook
Instagram – Montecelli’s Instagram
Etsy – Elijah’s hand-tailored bands
The Luck Factor by Bryan Tracy – book that Elijah stands by
Gary Vaynerchuk – CEO that Elijah follows
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How Students Can Sell First $6k with Elijah Montecelli of Montecelli Band & Satchel