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cover of episode Make Millions Without Ads or Debts

Make Millions Without Ads or Debts

2025/2/19
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Scale It Lab

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Kelly Roach
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Charles Schwartz: 我对与Kelly Roach的对话感到兴奋,她是一位成功的企业家,帮助许多人实现了财务自由。我很好奇她如何做到这一点,以及她克服的挑战。 Kelly Roach: 我从2012年开始帮助人们扩展在线业务。我帮助人们用现金买房、休假、还清债务、让配偶退休等等。我建立了一个非常成功的教练和咨询公司,以及其他五个在线业务。我的目标是通过帮助人们管理他们的天赋来改变世界,让他们在做好事的同时赚到数百万美元。 我来自财富500强公司,在那里我学会了商业运作的方方面面。当我开始在线创业时,我没有网络、社交媒体影响力或邮件列表,一切都要从零开始。我每天花三个小时创作内容、与人交流和预约咨询,最终在仍然从事全职工作的同时将业务发展到七位数。 我克服的挑战包括缺乏知名度、时间限制以及在育儿的同时发展事业。我专注于提供尽可能多的免费价值,并通过内容、对话和咨询来建立我的业务。 我开发了直播发布方法,这是一种无需债务、广告或复杂渠道即可扩展业务的策略。它利用直播的力量,简化了技术,降低了成本,并通过提供免费价值来建立信任和参与度。 直播发布方法包括四个阶段:价值堆叠、行动号召、信任建立和销售。它消除了复杂性和高昂的成本,使企业家能够在没有昂贵的技术或大型团队的情况下启动和扩展业务。 该方法的核心是通过提供价值,建立信任,并以一种引人入胜的方式传递信息来吸引客户。它强调人际关系和一致性,而不是自动化营销。 为了取得成功,企业家需要专注于提供价值,与客户建立联系,并持续地进行销售。他们需要适应市场变化,并根据客户反馈调整产品和服务。 我建议企业家每天创作有意义的内容,与客户建立联系,并持续地提供价值。他们应该专注于服务客户,而不是仅仅关注销售。 我建议企业家使用他们现有的平台,例如Facebook、Instagram或LinkedIn,与他们的受众互动。如果他们没有现有的受众,我建议他们使用Facebook,因为它更容易建立社区。 为了在市场竞争中脱颖而出,企业家需要了解目标受众的关注点和需求,并针对性地传递信息。他们需要学习如何与客户建立联系,并以一种引人入胜的方式传递信息。 成功的关键在于提供价值,与客户建立联系,并在合适的时间进行销售。企业家需要专注于服务客户,而不是仅仅关注销售。 Kelly Roach: 我帮助企业家们通过我的商业指导策略实现了财务自由,用现金购买了梦想中的房子,让他们的配偶退休。 我从2012年开始帮助人们扩展在线业务。我帮助人们用现金买房、休假、还清债务、让配偶退休等等。我建立了一个非常成功的教练和咨询公司,以及其他五个在线业务。我的目标是通过帮助人们管理他们的天赋来改变世界,让他们在做好事的同时赚到数百万美元。 我来自财富500强公司,在那里我学会了商业运作的方方面面。当我开始在线创业时,我没有网络、社交媒体影响力或邮件列表,一切都要从零开始。我每天花三个小时创作内容、与人交流和预约咨询,最终在仍然从事全职工作的同时将业务发展到七位数。 我克服的挑战包括缺乏知名度、时间限制以及在育儿的同时发展事业。我专注于提供尽可能多的免费价值,并通过内容、对话和咨询来建立我的业务。 我开发了直播发布方法,这是一种无需债务、广告或复杂渠道即可扩展业务的策略。它利用直播的力量,简化了技术,降低了成本,并通过提供免费价值来建立信任和参与度。 直播发布方法包括四个阶段:价值堆叠、行动号召、信任建立和销售。它消除了复杂性和高昂的成本,使企业家能够在没有昂贵的技术或大型团队的情况下启动和扩展业务。 该方法的核心是通过提供价值,建立信任,并以一种引人入胜的方式传递信息来吸引客户。它强调人际关系和一致性,而不是自动化营销。 为了取得成功,企业家需要专注于提供价值,与客户建立联系,并持续地进行销售。他们需要适应市场变化,并根据客户反馈调整产品和服务。 我建议企业家每天创作有意义的内容,与客户建立联系,并持续地提供价值。他们应该专注于服务客户,而不是仅仅关注销售。 我建议企业家使用他们现有的平台,例如Facebook、Instagram或LinkedIn,与他们的受众互动。如果他们没有现有的受众,我建议他们使用Facebook,因为它更容易建立社区。 为了在市场竞争中脱颖而出,企业家需要了解目标受众的关注点和需求,并针对性地传递信息。他们需要学习如何与客户建立联系,并以一种引人入胜的方式传递信息。 成功的关键在于提供价值,与客户建立联系,并在合适的时间进行销售。企业家需要专注于服务客户,而不是仅仅关注销售。

Deep Dive

Shownotes Transcript

In this episode, Charles dives deep into the power of launching and scaling a business without the traditional complexities of debt, funnels, or expensive tech with Kelly Roach, the creator of the Live Launch Method. Kelly has helped thousands of entrepreneurs generate seven-figure businesses using a streamlined, high-impact approach that eliminates the need for overwhelming automation and excessive marketing spend.

Kelly challenges the "hustle and grind" mentality, proving that success comes from value-driven marketing, human connection, and a simple yet powerful sales process. She and Charles break down why most entrepreneurs overcomplicate their launches, how traditional sales funnels can actually kill momentum, and why consistency beats complexity every time.

Throughout the conversation, Kelly reveals her battle-tested formula for launching and scaling with confidence, covering everything from how to generate leads organically, convert prospects without feeling salesy, and create an audience that craves your offer before you even sell. She shares how she built a multimillion-dollar business while balancing motherhood, debunks the biggest myths about launching, and lays out the exact steps to execute a high-converting live launch—without expensive tools or a huge team.

Whether you're an aspiring entrepreneur, a coach looking to scale, or a business owner tired of complicated marketing tactics, this episode will change the way you think about launching, selling, and growing a business.

Key Takeaways: * How Kelly turned live streaming into a million-dollar launch strategy * Why most sales funnels don’t work—and what to do instead * The 3 key activities that drive business growth every single day * How to sell with confidence—without feeling pushy or salesy * Why human connection beats automation when it comes to conversions * A step-by-step breakdown of the Live Launch Method and how you can implement it today

Head over to podcast.iamcharlesschwartz.com to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode.

KEY POINTS: 2:01 - Kelly's Magical Achievements: Kelly shares how she has helped entrepreneurs achieve financial freedom, buy homes in cash, and retire their spouses through her business coaching strategies. 6:10 - Importance of Consistency: Kelly emphasizes why showing up consistently, even when results aren’t immediate, is the key to long-term success in business. 10:34 - Live Launch Method: Kelly breaks down her revolutionary Live Launch Method, explaining how it allows entrepreneurs to scale without debt, ads, or complex funnels. 14:20 - Killing Complexity: She reveals how overcomplicated marketing strategies are the downfall of most entrepreneurs and why simplicity leads to higher conversions. 25:16 - Focus on Serving: Kelly explains why prioritizing service and delivering value before asking for a sale leads to more engaged and loyal customers. 30:25 - Adjust Your Offer: She shares why businesses must adapt their offers based on audience feedback to increase conversions and customer satisfaction. 36:01 - Value Over Automation: Kelly challenges the overuse of automation, stressing that genuine human connection is what truly drives business growth and sales.