I LOVE people who make me think and when I started reading the book Find Your Red Thread: Make Your Big Ideas Irresistible, I couldn't put it down (and it's now available on Audible). It helps you understand your audience and their main goal. Then you identify how you need to describe what you want them to do in a way that they see their problem in a different way.

Your message is the words you need to say to an audience about your idea to achieve a particular outcome. Find everything at www.tamsenwebster.com

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Podcasts So Good Your Audience Can't Unhear Them w/Tamsen Webster 49:27 Share

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Podcasts So Good Your Audience Can't Unhear Them w/Tamsen Webster