Ever wonder why some podcasts spread like wildfire while others wither on the vine? Well, it turns out that a whopping 60 to 80% of podcasts are discovered through good old-fashioned word of mouth.

Yeah, that means if your podcast isn’t getting shared, there’s a reason. So, what’s the secret sauce that makes people hit that share button? In this episode, I research the world of shareable content — you know, the kind that makes your friends feel like they need to hear it.

Spoiler alert: it’s all about that emotional connection and delivering value. Plus, I’ll throw in some advice on being a better podcaster and maybe even a better dad. We also take a listen to the Zoom Podtrak P2

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Zoom Podtrak P2

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Samson Q2U USB Microphone

Rode Podmic USB

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Pat Flynn on Episode 421

What Makes People Share Question of the Month 2021

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Takeaways:

Around 60 to 80% of podcasts are found through sharing, so that's a big deal.
Good content isn't just about being decent; it has to be downright irresistible to share.
We often share things based on the feels—if it hits us in the feels, we share it.
To get people to share, your content should be emotionally engaging, practical, and visually appealing.

Mentioned in this episode:

Do You Need a Podcast Coach

Bill Gates, Steve Jobs, Oprah Winfrey, and many others have had COACHES to help them with an outside view to help them shape their content. I will start my 20th year in podcasting and would love to help you follow the best practices of podcasting, and avoid the common mistakes and avoid those steps that lead to burnout.

School of Podcasting

Live Appearances

I'd love to meet you in person, I'm currently coming to July 12th, 20025 Higher Ed Podcon, Chicago, Ill AUGUST 18-21, 2025 Podcast Movement, Dallas, TX. September 26-28, 2005, Empowered Podcasting Conference, Uptown Charlotte, NC For more information and links, click the link below. If you'd like for me to speak at an in-person or online event, go to schoolofpodcasting.com/contact

Where Will I Be?

2025 Audience Survey

The Emotion Effect: How Feelings Drive Shares 40:13 Share

School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

Shownotes Transcript

The Emotion Effect: How Feelings Drive Shares