There is a need because we lack direct ways to study the mentality and behavior of people from ancient civilizations. Traditional methods, such as archival data and cultural products, are indirect and limited. AI can potentially provide more direct insights by simulating ancient participants based on historical texts.
Experiments have replicated 70 different large-scale survey experiments using simulated participants from ChatGPT, with results correlating at about 0.9 with real human data. This suggests that AI models can capture significant aspects of human psychology.
Using historical texts is challenging because they are biased towards the perspectives of literate, elite, and educated individuals from the past. This can lead to a skewed understanding of ancient populations. Researchers need to account for these biases by using additional historical records and weighting responses.
WEIRD stands for Western, Educated, Industrialized, Rich, and Democratic. It refers to the fact that the majority of participants in behavioral science come from these types of societies, which are not representative of the global population.
Potential use cases include testing the universality of certain psychological traits by extending the temporal window back to ancient societies. For example, researchers could examine differences in preferred sexual strategies between men and women in societies that lived hundreds or thousands of years ago.
AI could be used to generate new hypotheses for social psychology research. A recent study found that GPT-4 generated hypotheses that were considered more compelling and probably true by social psychologists, suggesting that AI could become a valuable tool for generating research ideas.
Writings and records are how we understand long-gone civilizations without being able to interact with ancient peoples. A recent opinion paper suggested we could feed chatbots writings from the past to simulate ancient participants for social psychology studies. Similar survey experiments with modern participant data closely matched the outcomes of the real people they were based on. We speak with the opinion paper’s co-author Michael Varnum, an associate professor at Arizona State University, about what the limits of this spooky proposal are and what the ghosts of cultures past could teach us today.
Recommended reading:
“Large Language Models Based on Historical Text Could Offer Informative Tools for Behavioral Science,” by Michael E. W. Varnum et al., in Proceedings of the National Academy of Sciences USA, Vol. 121, No. 42, Article No. e2407639121; October 9, 2024
https://www.pnas.org/doi/10.1073/pnas.2407639121)
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