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Ep. 434 - Trellis COO, Ross Beyeler
43:35
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2024/12/24
Second in Command: The Chief Behind the Chief
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How did Growth Spark start and focus on E-commerce with Shopify?
Why is it important to understand the 'why' behind changes and involve the team in decision-making?
What was the long-term impact of COVID-19 on Trellis and the shift to a more digital-focused strategy?
What led to the decision to sell Trellis to Zaelab and the shared vision with Evan, Zaelab's CEO?
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