This is a topic our hosts are very passionate about, and we're excited to discuss with Mariana Padilla, co-founder and CEO of Hackerverse. She wants to change how cybersecurity sales works, with a focus on making the process more transparent and ideally demonstrating a product's efficacy before buyers even need to talk to a sales team.

We'll discuss why existing sales processes are broken, how VC funding impacts vendor sales/marketing, and why community-led growth is so important.

Why a special segment on Microsoft Ignite announcements?

There were a lot of announcements
Microsoft is the largest security vendor, in terms of revenue
Microsoft and its products are also the biggest and most vulnerable hacking target in the tech industry.

In the enterprise security news,

Bitsight, Snyk, and Silverfort announce acquisitions
Tanium announces an “autonomous” endpoint security offering
We find out how much a smartphone costs when it is manufactured in the US
CISA’s leadership announces resignations
Ransomware is going after old versions of Excel
Should vendors be doing more about alert fatigue?
The latest cybersecurity reports
Using AI to mess with scammers

All that and more, on this episode of Enterprise Security Weekly.

Visit https://www.securityweekly.com/esw for all the latest episodes!

Show Notes: https://securityweekly.com/esw-385

Fixing how cybersecurity products are bought and sold - Mariana Padilla - ESW #385 01:52:17 Share

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Fixing how cybersecurity products are bought and sold - Mariana Padilla - ESW #385