#630 - 9-Figure Amazon Seller + TikTok Shop Expert Strategies
Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
Deep Dive
Why did Ali Grey leave London and start living in Taiwan?
Ali Grey left London because he reached a certain tax bracket where he felt his taxes were excessively high. He chose to live in Taiwan after traveling to 70 countries and realizing he needed a sustainable base. He fell in love with Taiwan and lived there until recently when he decided to find a new base.
What was Ali Grey's first entrepreneurial venture at the age of 15?
At 15, Ali Grey started a dropshipping website selling beanbags. He coded the website himself since Shopify didn't exist at the time. Despite the shipping costs being higher than the product itself, this venture sparked his addiction to e-commerce.
How did Ali Grey diversify his income beyond Amazon?
Ali Grey diversified his income by investing in Bitcoin. He was drawn to Bitcoin for its mission of financial freedom and control over one's currency. Over time, Bitcoin grew to make him more money than all his businesses combined.
What was Ali Grey's peak sales year and how much did he sell?
Ali Grey's peak sales year was during COVID, where he achieved $500 million in sales across 19 different brands on Amazon, DTC, and retail platforms.
What role did acquiring ASINs play in Ali Grey's Amazon success?
Acquiring ASINs was a key strategy for Ali Grey's growth on Amazon. He bought out his competitors' ASINs, essentially purchasing real estate on Amazon, which significantly contributed to his revenue growth.
How did Ali Grey structure his business with 19 brands?
Ali Grey structured his business by keeping the founders of the brands he acquired, calling them 'mini CEOs.' Each brand had its own CEO who managed it, sharing ideas and systems across the network. This structure helped maintain the value of the brands and their teams.
What is the significance of community in Ali Grey's e-commerce strategy?
Community played a significant role in Ali Grey's e-commerce strategy, contributing 5% of his revenue. He built communities around his brands using platforms like Discord, Reddit, and Facebook, which fostered customer loyalty and word-of-mouth marketing.
Why did Bilal Sirbuland transition from Amazon to TikTok Shop?
Bilal Sirbuland transitioned from Amazon to TikTok Shop because he saw the simplicity and opportunities it offered. He was among the first to start selling on TikTok Shop in the UK and later expanded to the US, leveraging the platform's algorithm and viral potential.
How does TikTok Shop differ from Amazon in terms of selling brands?
On TikTok Shop, brands can be sold without the need for brand approvals, unlike Amazon. Sellers can list products from brands that are not selling on TikTok Shop themselves, making it easier to start selling without significant upfront investment.
What is Bilal Sirbuland's strategy for testing products on TikTok Shop?
Bilal Sirbuland's strategy for testing products on TikTok Shop involves listing products without significant upfront investment. He recommends starting with small quantities, such as buying from retail stores like Costco, and scaling up once the product proves successful.
How does TikTok Shop's influencer collaboration work?
On TikTok Shop, influencers can add products to their showcases without prior approval from the seller. If an influencer's video goes viral, the product can start selling rapidly, even if the seller hasn't directly collaborated with the influencer.
What is the potential of TikTok Shop according to Bilal Sirbuland?
Bilal Sirbuland believes TikTok Shop has immense potential due to its 2 billion active users worldwide. He emphasizes that starting now offers a significant opportunity, similar to how early Amazon sellers benefited from the platform's growth.
Shownotes Transcript