In this episode, we're talking to one of the TikTok Shop sellers who has probably been one of the most successful with TikTok Shop live selling. He has sold millions on the platform!
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Can you imagine turning your side hustle into a million-dollar success story on TikTok Shop? Discover the inspiring journey of Jared Mortensen, Founder & Chief Designer of Real Men Apparel Company, a former aerospace industry professional turned e-commerce powerhouse. With a background in finance and engineering, Jared's story takes us from his Southern Utah roots to working with industry giants like Boeing and Spirit Aerosystems, before making a pivotal shift into the world of e-commerce. It's a transformation fueled by innovation and learning, as he shares the early challenges and ultimate triumphs of launching his own business on TikTok Shop.
Navigate the ups and downs of starting an e-commerce business, as we explore Jared's initial foray into Amazon selling and his eventual pivot to TikTok live streaming. He candidly shares the hurdles of cash flow issues and overstocking, which led to his revolutionary approach to live selling. Just before Black Friday 2023, Jared's live streaming strategy exploded, generating nearly $2 million in revenue. He uncovers the impactful role live commerce plays in the digital marketplace, inspired by its booming success in China, and the remarkable achievement of selling 12,000 units in a single hour.
Unpack the tactics and strategies that make TikTok live sales a game-changer in today's e-commerce environment. Jared offers valuable insights into creating engaging content and the importance of maintaining authenticity without striving for perfection. With practical advice on setting up streams and connecting with audiences, he emphasizes the power of affiliate outreach and consistent experimentation. Learn from his experiences and those of brands like Real Men Apparel, who leverage TikTok live selling to build a devoted fan base and redefine success beyond platforms like Amazon. Join us as we explore the evolving landscape of e-commerce and the limitless potential of TikTok.
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In episode 672 of the Serious Sellers Podcast, Bradley and Jared discuss:
00:00 - TikTok Shop Seller's Success Story
07:28 - Product Launch Success and Market Confidence
10:23 - Successful Amazon Business Growth and Marketing
14:52 - TikTok Shop Live Sales Strategies
19:56 - Trends in Handwritten Content Marketing
23:25 - Demonstrating Products With POV Shots
26:28 - TikTok Live Streaming Strategies
29:40 - Creating Content for Live Streams
32:50 - Maximizing TikTok Engagement Through Content Volume
