Helium 10 Buzz 12/12/24: Chinese Sellers Struggling? | TikTok Shop, Amazon New Countries
Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
Deep Dive
Why are Chinese sellers on Temu and Amazon struggling?
Chinese sellers on Temu and Amazon are facing reduced profits due to intense competition and cut-to-the-bone pricing strategies. A clothing factory owner in Guangzhou reported a 30% drop in Black Friday sales compared to the previous year, and another seller saw only a 20% increase in sales volume with minimal profit.
Which new marketplaces has TikTok Shop launched in?
TikTok Shop has expanded its operations to Spain and Ireland as part of its European rollout. This marks the first time TikTok Shop has been available in these countries, following its previous availability in the UK and the US.
What is the significance of Amazon opening a new marketplace in Ireland?
Amazon is launching its marketplace in Ireland, with the domain amazon.ie. Businesses in Ireland can now register to sell on this platform, which is set to officially open in 2025. This expansion aims to tap into the Irish market and provide local sellers with a new sales channel.
How does the new price discount feature on Amazon work?
Amazon sellers can now set a minimum discounted price floor when creating percent-off discounts. For example, if a 20% discount is applied to a $100 item with a minimum discounted price of $75, the discount will deactivate if the discounted price falls below $75, preventing accidental underpricing.
Why are products from Shein and Temu so inexpensive?
Shein and Temu exploit a legal U.S. tariff loophole that allows products under $800 to be imported without certain tariffs. This loophole enables these companies to offer products at significantly lower prices compared to competitors.
What is the new strategic partnership between Amazon and Intuit?
Amazon and Intuit are expanding their strategic partnership to provide Amazon sellers with more seamless access to Intuit products, such as QuickBooks. This integration aims to simplify accounting and financial management for sellers using both platforms.
What new customer service insights are available on Amazon Seller Central?
Amazon Seller Central now offers three new customer service quality insights: preventable contact rate, average contact response time, and buyer dissatisfaction rate. These metrics help sellers monitor and improve their customer service performance.
What is the new Generative AI feature for Amazon A+ Content?
Generative AI tools are now available in the A+ Content Manager for all Brand Registered sellers in the US. These tools allow sellers to create enhanced content using AI-generated suggestions, streamlining the content creation process.
What is the new feature in Helium 10 for sales estimates?
Helium 10 has introduced a new column in Black Box and Product Launchpad that provides parent-level and ASIN-level sales estimates. This allows sellers to see detailed sales data for both parent products and individual ASINs, which was previously unavailable in other tools.
How can sellers calculate profit margins for TikTok Shop using Helium 10?
Helium 10's TikTok Shop profitability calculator allows sellers to estimate profit margins by inputting data from their Amazon listings, including box size, weight, shipping costs, and affiliate commission rates. This tool supports different fulfillment methods, such as TikTok Shop fulfillment, MCF, or self-shipping.
- Reduced Black Friday sales for Chinese sellers on Temu and Amazon.
- Increased competition impacting profitability.
- Cut-throat pricing eroding profit margins.
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