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cover of episode Apple History and Apple Psychology, How Apple Should Capitalize On Its AI Potential, Why It Probably Won't

Apple History and Apple Psychology, How Apple Should Capitalize On Its AI Potential, Why It Probably Won't

2025/3/13
logo of podcast Sharp Tech with Ben Thompson

Sharp Tech with Ben Thompson
AI Deep Dive AI Chapters Transcript
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Andrew Sharp
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Ben Thompson
创立并运营订阅式新闻稿《Stratechery》，专注于技术行业的商业和策略分析。
Topics
Andrew Sharp: 我认为苹果公司在AI领域的努力令人困惑，其旗舰AI产品似乎并不存在。苹果公司需要重新审视其开发者关系，并利用其硬件优势，开放AI模型给开发者，从而推动创新。 Ben Thompson: 苹果公司在1990年代曾是“空头承诺”的代表，现在这种信誉正在瓦解。苹果公司应该学习1997年Steve Jobs的策略，与第三方开发者合作，而不是试图自己掌控一切。Scott Forstall是苹果内部最重要的开发者倡导者，他的离开对苹果的开发者关系产生了深远影响。苹果公司需要重新成为平台公司，而不是仅仅专注于App Store和iPhone。苹果公司应该利用其硬件优势，为开发者提供免费的本地AI推理能力，从而释放创新潜力。

Deep Dive

Chapters
Apple, despite its success, is struggling to integrate AI into its products. Their flagship AI product was essentially vaporware, and they've advertised features that don't exist. This episode examines Apple's current AI predicament and its historical context.
  • Apple's flagship AI product was vaporware.
  • A worldwide marketing campaign advertised non-existent features.
  • Apple's AI efforts show a remarkable lack of direction.

Shownotes Transcript

Revisiting Apple's nadir in the 1990s, along with internal friction that boiled over after Steve Jobs' passing, and explaining why Apple execs should—but probably won't—respond to the Apple Intelligence embarrassment by empowering third-party developers to build great AI products that run locally on the iPhone.

To email the show: [email protected])

@SharpTechPodcast Channel — YouTube)

@Stratechery Channel — YouTube)

Something Is Rotten in the State of Cupertino — Daring Fireball)

Apple AI’s Platform Pivot Potential — Stratechery)

A Google I/O Idea, The Smartphone AI Value Chain, Apple’s Developer Hang-Ups — Stratechery Update)

Why Doesn’t Apple Enable Sustainable Businesses on the App Store? — Stratechery (2013))

Macworld 1997: The return of Steve Jobs — YouTube)

Get all episodes of Sharp Tech, Sharp China, Stratechery Updates and Interviews, Greatest of All Talk, Asianometry and the Dithering Podcast as part of Stratechery Plus) for $15/month or $150/year.