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cover of episode An AI Advantage for the US Open

An AI Advantage for the US Open

2024/8/13
logo of podcast Smart Talks with IBM

Smart Talks with IBM
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Brian Ryerson
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我负责美国网球协会（USTA）的数字策略，致力于利用人工智能技术提升球迷体验。我们的目标是通过多种方式为全球球迷提供更丰富、更个性化的内容，无论他们是否能够亲临现场观看比赛。我们与IBM合作，利用其人工智能技术，例如IBM Watson X，来实现这一目标。我们使用人工智能生成比赛集锦、评论和比赛报告，以更有效率的方式为球迷提供更多内容。我们还利用人工智能预测比赛结果，并根据球迷的喜好提供个性化内容。我们面临的挑战是如何确保数据质量和准确性，以及如何应对人工智能可能产生的风险，例如生成不准确或具有煽动性的内容。为了解决这些问题，我们采取了人工干预措施，对人工智能生成的内容进行审查和验证。展望未来，我相信人工智能将继续改变体育赛事，为球迷提供更个性化、更身临其境的体验。

Deep Dive

Chapters
This chapter introduces the US Open and its digital transformation, focusing on Brian Ryerson's role and the evolution of digital fan engagement. It touches on Brian's background and his journey into the tennis business, highlighting the increasing importance of digital platforms in shaping the fan experience.
  • Brian Ryerson's role as Senior Director of Digital Strategy at the USTA
  • The USTA's mission to grow tennis across the US
  • The US Open as a major tennis tournament with over a million fans annually
  • Brian's background in marketing, technology, and sports

Shownotes Transcript

As AI technology progresses, its impact on our daily lives—including how we consume our favorite sports— will grow alongside it. In this episode of Smart Talks with IBM, Jacob Goldstein, host of Pushkin’s own What’s Your Problem?, sat down with Brian Ryerson, Senior Director of Digital Strategy at the US Tennis Association. They discuss the impact of data on the fan experience, the role that storytelling plays in sports, and how AI has unlocked innovative features, such as AI Commentary and Match Reports. 

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