Whether you're an entrepreneur or not, retired or at the beginning of your career, most of us have personal brands. We're trying to push something forward, and much of what we've been taught about connecting with our audience and winning them over is not what actually works. Guest Leslie Zane) is an award-winning marketer, TEDx speaker, and the foremost authority in harnessing the instinctive mind to accelerate brand and business growth. Her new book, The Power of Instinct,) challenges conventional wisdom in business and brand building and teaches how the key to a brand's success is tapping into the* unconscious* mind.
