Get your small business in the news for FREE with the power of press releases!

This week on the Small Owned Business( S.O.B.) Marketing Podcast, we’re breaking down everything you need to know about press releases and how to use them effectively. Learn how to:

✅ Understand what makes a story “newsworthy”

✅ Write an attention-grabbing press release

✅ Reach out to journalists successfully

✅ Hear real examples of press releases done right (and wrong!)

We’ll provide practical tips and resources to make the press release process less intimidating and more impactful for your small business.

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Chapters:

00:00 Remember to Subscribe & Share With Other Small Business Owners

02:24 The Power of Press Releases for Small Businesses

06:55 Bridging the Gap: Press Releases and Journalists

09:15 The Changing Landscape of News Media

14:09 Examples of Successful and Unsuccessful Press Releases

27:14 Submitting Your Small Business's Press Release

34:34 Press Release Outline

38:48 Take a Chance and Write A Press Release

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: PR List Tracker: https://theseasonedmarketer.com/pr/ Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training

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Get Your Small Business in the News With a Press Release 45:31 Share

S.O.B. (Small Owned Business) Marketing

Shownotes Transcript

Get Your Small Business in the News With a Press Release